Do you feel like are putting your content into a black hole, not knowing if anyone is seeing it? It can feel that way if no one responds to your efforts and all you hear is the sound of crickets chirping. Don’t worry though, you aren’t the only one who has felt this way when trying to create great content for your church.
There’s no magic formula to get your congregation to share your church’s social media content with others. However, there are some missteps you can avoid to make sure that you give your audience the right content, at the right time and help them share it in the right direction.
You’re Not Providing a Clear Call to Action
Make sure you provide a clear call to action with your content. Don’t be afraid to ask for retweets (Please RT) or share or like (if you are on Facebook) when it comes to your content. If you use these requests sparingly and appropriately people will respond and give your content the lift that it needs. Sometimes people just a nudge in the right direction for how you want them to interact with your content.
You’re Not Posting When Your Audience is Online
Are you posting your Facebook content in the middle of the day? That’ll likely not get your content much attention given the fact the majority of Facebook users are at their respective jobs. Instead, try posting your content early in the morning (7am-9am) or late at night (between 7pm-9pm) as that is when most people are using their mobile devices and most likely checking their social networks.
You’re Not Keeping Your Ear to the Ground
Are you aware of what your congregation is talking about or are you just putting content out there that’s important to you? Take some time to peruse through congregation’s Facebook and Twitter updates to see what is going on in your community and church. You might have missed some discussions that could use your church’s perspective. If you don’t listen to your congregation, then you won’t be delivering content that’s relevant to them.
You’ve spent a lot of time working on you content and you need to make sure it’s getting the audience it deserves. Don’t waste your content or your time by not properly thinking through when or where you’re going to post. Of course, you’re using a social media content calendar, right?.
Question: What steps do you take to make sure you audience shares your church’s content? Click here to share below.