One in Four 18-34 Year-Olds Check Social Media as Soon as They Wake Up
If this doesn’t make you realign your social media strategy to focus on mornings, I don’t know what will.
Month: November 2014
No one likes to be called ‘boring’. You may be okay with being called plain, standard or simple, however ‘boring’ is probably not something you’re okay with, especially when we’re talking about your church’s social media.
Okay, maybe boring is a loaded word and even a little subjective, but we’ve all seen social media that could pass for an announcement in your church bulletin. It’s lifeless, it’s not engaging and it doesn’t connect with your audience. In other words, it’s boring.
I’ve written before about how I’m grateful that my pastor engages people on social media. He definitely makes my job a whole lot easier. However, I know that he’s more of a rarity than the norm. There are lot of pastors out there who simply refuse to engage in social media.
Now I understand that some pastors have real concerns and fears about social media. These concerns are genuine and they shouldn’t be taken lightly. However, I wonder for a lot of these pastors if their concerns are based on facts or misconceptions about social media?
Church Recommendations Matter
Yes, online recommendations do matter when it comes to people searching for your church online. It’s an area of of weakness for our church and one that we’ll need to focus on in 2015.
It’s time we canceled our our church mobile app. Yes, I know for some churches it’s kind of a prestigious thing to have a church mobile app, but in the end we have to let it go. Don’t get me wrong, it’s not that we didn’t enjoy the app or think that it wasn’t quality. However as any good digital team should, when technology changes it’s always a good time to evaluate how our time and money is being spent.
The Church mobile app business is interesting. Most are based around the idea that all you need to do is provide the graphics (logos, etc.. ) and the media (videos, audio or rss feed) and the app company puts your content into one of their templates and submits the app to Apple and Google. Then all you have to do is promote it to your church and let them know about the mobile app. On the surface it seems simple enough, but as I’ve said before I’m not sure if it’s the best use of resources.
If you care a lot about your church’s digital presence, you’ve probably spent a lot of time working on your website’s homepage. You’ve thought through the menu, the main images and the how your logo is displayed. You know that your website is the first thing that most of your visitors will see (yes, even before they see your building).
Your Twitter profile shouldn’t be treated any differently. Your Twitter profile is a great way to display your branding and provide additional call to actions for your visitors. Sadly, a lot churches neglect their Twitter profile and never take the time to give it the proper attention it deserves. What a lot of churches don’t realize is that just like their website’s homepage, the Twitter profile page is extension of their digital brand.
Church Marketing Podcast: The Social Media Episode
I had the privilege last month of being on the Church Marketing Podcast with Dave Shrein. We covered the evolution of social media and it’s effect on the modern church. I think it’s worth a listen.