Month: January 2015

Free Social Media Director Job Description Template

Recently, I wrote about five traits you should look for in a social media director. However, traits are one thing, but what does a social media director actually do? Well, today I’m going to give you a free tool that will help you define that job.

Social Media Director Job Description Template

For readers of this blog, I’ve created a “Social Media Director Job Description” that you can use for your church. You can download this job description and edit it however you like to fit your church’s needs.

My hope is that this “Social Media Director Job Description” will help you have better understanding of what a social media director can do for you and your church. Click the link below to get your free copy.


5 Traits of a Successful Social Media Director

What makes a successful social media director? That’s not an easy question to answer. A lot of it depends on the culture, the goals, and the audience of the church that you’re serving. However. there are traits that every successful social media director needs to have.


These traits are universal and can be applied to any social media director no matter what organization they work for. Now of course, everyone will run social media in their own unique way, but there are fundamentals every social media director needs. Below, you’ll find what I believe are five key traits in a successful social media director. If you’re a social media director, examine these traits and ask yourself if you exhibit them. If you’re about to hire a social media director for your organization, you can use this list to help you find the right candidate for the job. (more…)

The Ultimate List of Instagram Resources for Your Church

If I was starting social media for my church from scratch, I think the first account I would start would be on Instagram.  It’s easy to learn, simple to use and it get’s a lot of engagement.  In fact, I wouldn’t be surprised if it becomes our church’s default social media network by the end of the year.

The Ultimate List of Instagram Resources for Your Church

Previously, I published “The Ultimate List of Twitter Resources for Your Church” and there was a lot of great response to that post, so I thought I would follow it up with one for Instagram.  So I’ve taken the time and compiled over 53 different resources that your church can use with their Instagram account. Below you’ll find analytic tools, search tools, guidebooks and more.  I’m pretty sure you’ll find something in the list below to help your church’s Instagram account. (more…)

Get a Better Church Website by Following 3 Simple Steps

Building a church website can be a monumental task. You must consider the design, layout, content, SEO (search engine optimization) and its overall usability. That’s a lot to swallow for even the most experienced church communications team.

Get a Better Church Website by Following 3 Simple Steps

However, once you get the website launched, the work is over, right? Well, unfortunately for most churches, this is the common belief: that once a website is launched, there’s not much else to do. To run a successful website, however, this is completely incorrect. (more…)

Believing These 4 Myths About Social Media Keeps Your Church From Growing

One of my favorite websites is Snopes. The purpose of Snopes is to help debunk the myths of the internet. You know, it’s stuff like that Facebook post you read about how “Kraft cheese will not melt, even when exposed to direct flame.” (Okay, I never read that on Facebook, but I thought it was funny.)

Believing These 4 Myths About Social Media Keeps Your Church From Growing
The picture above is what happens when you search “Loch Ness Monster” on the internet.


The internet is full of myths. Of course, there are a lot of myths about the Internet as well, especially social media. Some of these myths are driven by fear and are based on little to no facts. Other myths can be used as excuses to avoid engaging in social media.

I believe that there are four myths about social media that I believe are stopping your church from growing online. These myths aren’t just lies, these myths are constantly used to prevent churches from realizing their full potential online. Don’t fall for these myths. Take a moment and see which one of these myths are impacting your church. (more…)


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