“Do I have to do this?” That is the question that I get from a lot of pastors when it comes to social media. It’s not that they want to get out of doing work or that they’re anti-social, it’s just that social media seems like one more thing on their to-do list with little to no return on their investment.
I think my pastor probably felt the same way at some point. Back in 2008, I reserved the his Twitter username (@mikeglenn) on a hunch that he might need it some point. At first, I don’t think he understood the importance of Twitter, however after a little coaxing, he really took off. (more…)
Welcome to Episode 5 of the Ask Darrel podcast. In this episode, we talk about online issues that churches are trying to solve.
Today’s question comes from Stephen Morrissey:
What problems do you most frequently see churches trying to solve? (more…)
Twitter now allows you to accept DMs from anyone — again
One a a personal level, I’m not crazy about this. However, I think this great for churches who need to connect with people or take conversations out of the public sphere.
Everyone loves a good story. Sometimes, we even love the anticipation of waiting for a good story (I’m looking in your direction Star Wars trailer). We’re a society that thrives on storytelling. It’s also an essential part of being a good a church communicator. However, telling a story online? Well that’s not always easy.
For a lot people in church communication, storytelling has taken a backseat to “promotion marketing”. By “promotion marketing”, I’m referring to marketing that is solely based around promoting events or programs. You usually see this on social media when a church’s Twitter feed is mostly filled with “Come join us for (fill in event) here…”.
So how do you move beyond “promotion marketing” to telling stories online? How do you tell stories online? Well, today we’re going to look at example of how to do just that. (more…)
Welcome to Episode 4 of the Ask Darrel podcast. In this episode, we talk about how to develop a social media strategy for your church.
Today’s question comes from John Amos:
How did you develop your church’s social media strategy? (more…)
How to Use Analytics to Show Social ROI for C-Level Execs
Change the words “C-Level Execs” for “Senior Pastor” and you have some good advice for how to talk about social media to your church leadership.
I’ve got a secret. I love election season. I know for most people, it’s a time of the year that they dread, but for me, it’s like Christmas. The part I love though, is not the politics.
Now I don’t blog about politics. It cuts too close to home for too many people, and there are lot people out there with very definitive points of view who are than glad to share those points of view with on Twitter. I’m not one of them.
So why do I love the election season? Well, in the next 18 months we’re about to see millions of dollars poured into marketing for each candidate. Hours of research will be done to determine how a TV ad should look or what an email subject line should say. The best part is that we get to sit back and watch to see how all these marketing efforts perform. (more…)