It’s Friday! Welcome to this week’s social media brief. This week, we have stories about Google search, domain names, and Facebook video. Plus, next Monday on the Ask Darrel Podcast we’ll talk about getting senior adults involved on social media.
Why LinkedIn has the best business model in social media
What this means for your church: I think LinkedIn gets a bad rap for being for mostly executives and corporate types. However, I think one reason why it’s a smart investment of your time is lack of anonymity and higher accountability. If a user posts something on LinkedIn it’s tied to their profile, which is essentially the user’s résumé. Plus, as the article states, they have a strong financial model.
When we set out to redesign our church’s website last year, we knew the task wasn’t going to be easy. We had a long list of features that we wanted and a desire to give our visitors a faster website with a better mobile experience.
Now, this isn’t to say our previous website was horrible, but we had three issues that needed to be resolved: (more…)
Welcome to Episode 9 of the Ask Darrel podcast. In this episode, we cover the difference between Hootesuite and Buffer and which one might be best for your church.
Today’s question comes from Andy Hammond:
I’m currently using Buffer for my church, should I look at using Hootesuite?
Happy Friday and welcome to this week’s social media brief. This week, we have stories about millennial moms, Instagram, and Facebook ads. Plus, next Monday on the Ask Darrel Podcast we’ll talk about the differences between Hootsuite and Buffer.
Marketers Grapple With Uncertain Reach of Branded Content on Instagram
What this means for your church: While Instagram continues to have incredible growth, it continues to present problems for your church marketing. It lacks the ability to re-share content like Facebook or Twitter and it lacks good analytic tools. While churches should still invest in Instagram, they should do so knowing that measuring success may be difficult.
Welcome to Episode 8 of the Ask Darrel podcast. In this episode, we talk about how small church pastors can use social media to disciple their church.
Today’s question comes from John Finkelde:
How does a small church pastor use social media to disciple their church? (more…)
Hello and welcome to this week’s social media brief. This week, we have stories about millennials and YouTube, hero images, and Google reviews. Also, next Monday on the Ask Darrel Podcast we’ll be talking about using social media with small churches. Have a great weekend!
Millennial-Mobile “How-To” Searches Explode On YouTube
What this means for your church: If millennials are looking to YouTube for how-to based content, then churches have an opportunity to create content that fits that mold as well. This is a chance to create videos for evangelism training, theological concepts and leadership coaching.
Anyone who says running social media church is easy obviously hasn’t done it before. You’re dealing with various ministries, staff and volunteers, who all have their own demands. Plus, you’re trying to get people to like, retweet and share your content that you’ve created. Some days it seems like a never-ending cycle.
However, it doesn’t always have to be that way. You don’t have to let the daily grind of social media take away the joy of what God has called you to. There are things that you can do to make sure you keep the right perspective, avoid burnout and create the space you need. (more…)