It’s Friday! Welcome to this week’s social media brief. This week, we have stories about Google search, domain names, and Facebook video. Plus, next Monday on the Ask Darrel Podcast we’ll talk about getting senior adults involved on social media.
Why LinkedIn has the best business model in social media
What this means for your church: I think LinkedIn gets a bad rap for being for mostly executives and corporate types. However, I think one reason why it’s a smart investment of your time is lack of anonymity and higher accountability. If a user posts something on LinkedIn it’s tied to their profile, which is essentially the user’s résumé. Plus, as the article states, they have a strong financial model.
When we set out to redesign our church’s website last year, we knew the task wasn’t going to be easy. We had a long list of features that we wanted and a desire to give our visitors a faster website with a better mobile experience.
Now, this isn’t to say our previous website was horrible, but we had three issues that needed to be resolved: (more…)
Welcome to Episode 9 of the Ask Darrel podcast. In this episode, we cover the difference between Hootesuite and Buffer and which one might be best for your church.
Today’s question comes from Andy Hammond:
I’m currently using Buffer for my church, should I look at using Hootesuite?
Happy Friday and welcome to this week’s social media brief. This week, we have stories about millennial moms, Instagram, and Facebook ads. Plus, next Monday on the Ask Darrel Podcast we’ll talk about the differences between Hootsuite and Buffer.
Marketers Grapple With Uncertain Reach of Branded Content on Instagram
What this means for your church: While Instagram continues to have incredible growth, it continues to present problems for your church marketing. It lacks the ability to re-share content like Facebook or Twitter and it lacks good analytic tools. While churches should still invest in Instagram, they should do so knowing that measuring success may be difficult.
It’s one thing to create social media, it’s another thing to create a strategy for your social media. Strategy is what keeps you from wasting time by forcing to you map out a plan. It requires to you to think about what you want to achieve with your church’s social media and how you can make it happen.
Now you don’t have to be overwhelmed by the process of creating a social media strategy. Instead, if you follow the step by step process below, you can be well on your way to creating a social media strategy that will accomplish your goals and provide you with clarity when creating social media for your church. (more…)
Welcome to Episode 8 of the Ask Darrel podcast. In this episode, we talk about how small church pastors can use social media to disciple their church.
Today’s question comes from John Finkelde:
How does a small church pastor use social media to disciple their church? (more…)
Hello and welcome to this week’s social media brief. This week, we have stories about millennials and YouTube, hero images, and Google reviews. Also, next Monday on the Ask Darrel Podcast we’ll be talking about using social media with small churches. Have a great weekend!
Millennial-Mobile “How-To” Searches Explode On YouTube
What this means for your church: If millennials are looking to YouTube for how-to based content, then churches have an opportunity to create content that fits that mold as well. This is a chance to create videos for evangelism training, theological concepts and leadership coaching.