Month: October 2015

Social Media Weekly Brief for 10/30/15

It’s Friday and there are only 55 days left until Christmas! Yes, folks it’s coming on pretty fast. I hope your church has its social media and communications plan in place.

This week on the Social Medal Weekly Brief, we have stories about Facebook’s universal search, new Twitter features, and new Facebook iOS features. Also, next Monday on the Ask Darrel Podcast we’ll talk about how to choose a texting service for your church.

Social Media Weekly Brief

Facebook is unleashing universal search across its entire social network
What this means for your church: This is a huge update for Facebook. It’s been frustrating that you can’t search across all of Facebook for public posts to find the content you’re looking for. I’ll be interested to see if our church’s content will be presented in the search and if there’s an “SEO like” formula that will be needed to be ranked higher in the search results.
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What We’ve Learned From Our Online Campus Experiment

I believe the future of the web will focus around video and our ability to interact with video. With the rise of Periscope and Meerkat, we’re seeing more platforms appear with the idea of delivering you video at a moment’s notice. It’s a whole new world and it’s affecting the church as well.

What We’ve Learned From Our Online Campus Experiment

That’s why it’s important for churches to start investigating these platforms and determine how they can use them to grow God’s Kingdom. For a moment, I want to focus on one aspect of these new video platforms, the online campus.

I’ve written a lot about online campuses. I’ve talked about their flaws, their challenges, and what you need to think through before starting one. Today, I want to share what we’re learning from our online campus. (more…)

Social Media Weekly Brief for 10/23/15

It’s Friday and I’m recovering from the Salt Conference. The Salt Conference is creative arts conference that was hosted by my church. It was really great and I encourage anyone to attend if they have the chance.

When I wasn’t at the conference, I took the time to pull together the latest news for the social media weekly brief. This week, we have stories about Instagram’s new Boomerang App, Twitter moments, and Instagram’s growth. Also, next Monday on the Ask Darrel Podcast we’ll talk about the best practices for Instagram images.

Social Media Weekly Brief for 10/23/15

Twitter officially opens Moments publishing tools to everyone
What this means for your church: It looks like soon you will be able to customize how tweets appear when embedded on your website. I think this is a really great tool if you’re looking to match the look of your website and give your users a better experience.
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The Definitive Checklist for Launching Your Church Website

I don’t if there’s anything quite as nerve-racking as launching a website. You’ve put a ton of work into the website, and you hope that everything works. Of course, “hoping” that everything works isn’t really a great way to launch a website.

The Definitive Checklist for Launching Your Church Website

However, you can do more than just “hope” everything goes well. You can use a website launch checklist to make sure you got everything covered. Using a website launch checklist, you’ll be reminded to check for bad links, design flaws, and basic elements like images.

If you’re looking to launch a website or do a checkup on your website to make sure it’s up to date, I’ve compiled The Definitive Checklist for Launching Your Church Website below to help you get started. (more…)

Social Media Weekly Brief for 10/16/15

It’s Friday and we are in the full swing of fall and baseball playoffs (Go Cubs!). Here’s the latest news on the social media weekly brief. This week, we have stories about Facebook’s new Notify App, new Pew research, and Facebook’s new video features. Also, next Monday on the Ask Darrel Podcast we’ll talk about how to take a digital sabbatical.

Social Media Weekly Brief for 10_16_15

Twitter to Cut More Than 300 Jobs
What this means for your church: No, Twitter is not dying. Rather this is just another example of what happens when you’re a publicly traded company.  You have stock holders take care of and you have to watch your profit margins. I believe this is a move to help Twitter become more focused and hopefully develop better features that can compete with Facebook’s newsfeed.
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