Month: March 2016

How YouTube is shaping the 2016 presidential election – The Washington Post

Though broadcast TV remains king, gobbling up $2 billion of ad budgets, campaigns are increasingly turning to YouTube for its finer precision in targeting voters and its potentially viral popularity. Old-fashioned commercials are pricey, time-limited and impossible to pass on, while YouTube lets campaigns experiment with a wider range of lengths, costs and talking points.

We’re about one or two election cycles away from network television being abandoned as the ad platform of choice for presidential campaigns.

via How YouTube is shaping the 2016 presidential election – The Washington Post

How GE Exorcised the Ghost of Jack Welch to Become a 124-Year-Old Startup

I love this quote about recruiting programmers to work at GE.

Waldo and her team found they could make headway by telling prospects that they would have a chance to develop trains and power equipment rather than some inconsequential social-networking app. “I had a candidate in the early days,” she recalls. “She came in and said, ‘I’m sitting there trying to figure out how to put a Pinterest button on something, and I get this phone call from GE, and you’re talking about making aircraft engines fly more efficiently.’ ”

I wish more companies would think this way. Trust me, we already have enough photo sharing apps to last us a lifetime.

via How GE Exorcised the Ghost of Jack Welch to Become a 124-Year-Old Startup – Bloomberg Business

The Future of Twitter: Q&A with Jack Dorsey

Interesting article on the future of Twitter.

In the past, when people heard about Twitter, they assumed that the way to use it was you had to tweet about something. I think more and more people are seeing it as, “I can just see what’s happening in the world. I can see what’s happening about any event.” And the faster we make it for people to realize that, we grow this amazing daily audience around any particular event around the globe.

Then our work is to connect them to people they want to follow long term, and then our work is to convince them that actually you should talk about it, you should share something. We are a conversational medium around these live events. That’s the easiest way to get in.

So we’re focused on strengthening that and simplifying that path.

I like the way Jack Dorsey is couching Twitter as a real-time even tool. I think the question is how they will find a way to keep users engaged on the same level that Facebook does.

via The Future of Twitter: Q&A with Jack Dorsey

How to Pitch a Design

Welcome to Episode 52 of the Ask Darrel podcast. On this episode we’re talking about how to pitch a design to a ministry or a minister.

How to Pitch a Design

Let’s talk about how to pitch a design to a minister or a ministry in your church. Learning how to pitch your ideas is crucial to your success. If you can learn how to pitch, then you can make your life easier and build a better a relationship with your co-workers.

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