Month: April 2016

Twitter doesn’t want to be a ‘Social Networking’ app anymore

The Verge’s Derter Bohn speculating on Twitter’s move from the “Social Networking” category to the “News” category in the iOS App Store.

Except you can't help but notice that switching from social to news is a fine way to get your icon to not constantly and consistently appear underneath anywhere between one and three Facebook apps: Facebook, Messenger, and WhatsApp. That can't be fun, day after day.

And so Twitter noped out of the whole category. And I imagine it's not just because it wants to be at the top of a list somewhere, but because it's tired of being compared to Facebook. It'll never catch up in the user numbers game, so it decided to play something else. Twitter wants the comparison to Facebook to stop being one-to-one, and instead be apples and oranges.

I wonder if this is shift in philosophy based on how Twitter sees people using their app. It seems like their strategy is becoming based around the idea of being a live-moment and breaking news type of network.

via Twitter doesn't want to be a 'Social Networking' app anymore | The Verge

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Ask Darrel: Why We Don’t Have a Mobile App

Welcome to Episode 55 of the Ask Darrel podcast. On this episode I’m going to talk to you about why we don’t have an app.

I love mobile apps, however in 2013 after doing some research, we got rid of our church mobile app. Listen to this episode as I outline my reasons for doing it, and why we have yet to build a new one.

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Facebook, Phones, and Phonebooks

It is increasingly clear that there are two types of social apps: one is the phone book, and one is the phone. The phone book is incredibly valuable: it connects you to anyone, whether they be a personal friend, an acquaintance, or a business. The social phone book, though, goes much further: it allows the creation of ad hoc groups for an event or network, it is continually updated with the status of anyone you may know or wish to know, and it even provides an unlimited supply of entertaining professionally produced content whenever you feel the slightest bit bored.

The phone, on the other hand, is personal: it is about communication between you and someone you purposely reach out to. True, telemarketing calls can happen, but they are annoying and often dismissed. The phone is simply about the conversation that is happening right now, one that will be gone the moment you hang up.

In the U.S. the phone book is Facebook and the phone is Snapchat;

Great explanation on the difference between Facebook and one to one networks like Snapchat.

via Facebook, Phones, and Phonebooks – Stratechery by Ben Thompson

Facebook Wants You to Post More About Yourself

Instead, Facebook’s 1.6 billion users are posting more news and information from other websites. As Facebook ages, users may have more than a decade’s worth of acquaintances added as friends. People may not always feel comfortable checking into a local bar or sharing an anecdote from their lives, knowing these updates may not be relevant to all their connections.

According to one of the people familiar with the situation, Facebook employees working on the problem have a term for this decline in intimacy: “context collapse.” Personal sharing has shifted to smaller audiences on Snapchat, Facebook’s Instagram and other messaging services.

I’ve only used Facebook as newsreader-like service for news updates from different services and brands (plus the Church Communications Group). I’ve always thought that Facebook served as a great phonebook but there was too much going on visually to really build relationships. I think they’re numbers are starting to reflect that.

via Facebook Wants You to Post More About Yourself – Bloomberg

Ask Darrel: How to Spot Bad Advice on Social Media

Welcome to Episode 55 of the Ask Darrel podcast. On this episode we’re talking about how to spot bad advice on social media.

There’s a lot content out there that claims to be the authority on social media. How do you spot the good advice from the bad? In this episode, I’ll give a framework to help you determine how to separate the good from the bad.

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Ask Darrel: Building Consistency on Social Media

Welcome to Episode 53 of the Ask Darrel podcast. On this episode we’re talking about how to maintain consistency across all ministries when it comes to social media.

Listener Megan Sims has fantastic question on how deal with ministries when they’re creating their own social media. While you want ministries to create and publish their own content, if you’re not careful things can go awry.

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