There are a lot of easy social media creation tools. I’m impressed by the number of pre-packaged resources that you can use for your church’s social media. Need Instagram graphics? Check our SundaySocial.tv. It’s just one of the many tools out there designed to help make your job a little bit easier.

Of course, while these tools are great at decreasing your workload, they do come with a price. While your audience will love the graphics, there’s a point where your social media can look like everyone else’s. So how do you stand out in a sea of internet memes and inspirational quotes? Personalization.

Personalization is the key to make your audience feel like they have a part of your social media. When they share a post with their friends, they’re saying “This is my church and you should check this out.” It makes them feel a part of something larger than themselves. People want to feel like they are a part of a tribe. (more…)