Communications

Your Only Competition

When I was first starting out as a creative director in the corporate world, I was really competitive. I spent a good portion of my time sizing up our competition, identifying what I though were their design weaknesses and then creating plans to surpass them. 

This competition was my daily fuel. That was until my mentor sat me down, and gave me this one piece of advice.

Your only competition is yourself. You need treat this like a game of golf. You’re the only one keeping score, and your goal is to get a little bit better each day. Stop comparing yourself to those around you.

To this day, those worlds still ring true to me and I’ve learned to apply them not only to myself, but my church’s social media as well. 

This is hard to do, because of the things that the world does is tell you that you’re not complete, and your effort is not enough. In fact, I’ve become more resolute to the idea that the world’s ultimate goal is to rob you of contentment. More specifically, contentment in Christ. 

That’s why it’s difficult to not want to compare your church’s social media with the church down the street or even across the globe. Yes, their graphics look cooler, they have more “Likes”, and everyone in their photos looks like a model from an H&M ad. 

But that’s what the world does. It sows little seeds of doubt and discontentment in our hearts, and before you know it we trying to be something that we’re not. We end up with angry and fustrated that our attempts to be cool or relevant haven’t connected with our audience. 

When I have those moments, I have to remind myself that my soul will never be satisfied by being cooler than the church down the street. My contentment will be in being who God created me to be, and my church doing the same.

Will I push my church to get better? You bet. But I’ll do that in context of knowing who we are and what were designed to do. I’ll focus on helping us get a little bit better every single day. Knowing that my goal isn’t to be better than the church down the street, but be better for our audience and those who were trying to reach.

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How YouTube is shaping the 2016 presidential election – The Washington Post

Though broadcast TV remains king, gobbling up $2 billion of ad budgets, campaigns are increasingly turning to YouTube for its finer precision in targeting voters and its potentially viral popularity. Old-fashioned commercials are pricey, time-limited and impossible to pass on, while YouTube lets campaigns experiment with a wider range of lengths, costs and talking points.

We’re about one or two election cycles away from network television being abandoned as the ad platform of choice for presidential campaigns.

via How YouTube is shaping the 2016 presidential election – The Washington Post

The Future of Chat Isn’t AI — Medium

Really interesting article. This definitely has impact on the future of mobile apps and QR codes.

To be clear, this is just the beginning of the bots era, and there are many developments to come. The leaders in this space — Kik, WeChat, Line, Facebook, Slack, and Telegram — all have their own ideas about how this is all going to play out. But one thing I think we can all agree on is that chat is going to be the world’s next great operating system: a Bot OS (or, as we like to call it, BOS). These developments open up new and giant opportunities for consumers, developers, and businesses. Chat apps will come to be thought of as the new browsers; bots will be the new websites. This is the beginning of a new internet.

via The Future of Chat Isn’t AI — Medium.

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