Mistakes using social media can be wonderful learning moments. I know, because I have made a few myself. However, if you can avoid these mistakes by learning from others, then you are one step closer to running a better social media strategy. Of all the social media tools out there, Twitter may be the easiest to set up, but it can also lead to the quickest mistakes. Here are a few mistakes that churches make and how you can avoid them: (more…)
You have probably seen in the news the rise of Twitter accounts being taken over by various hackers. Some of these hackers have political or religious aims, while other just want to create havoc. Regardless of their reason, cleaning up after someone has hacked your Twitter account is not a lot fun, but needs to be dealt with swiftly before things get out of hand. So how does your church contain this social media nightmare? Well, here is a quick list of actions steps to get you going down the right path: (more…)
Recently, I covered why I think it’s important for your staff to blog. Your pastor, however, may take a little more convincing. In some cases your pastor might be ready to start but doesn’t have a clear picture of what it really takes to create and maintain a blog. Regardless of your situation, here are a few things that you might want to cover with your pastor before he or she begins blogging.
Regardless of your situation, here are a few things that you might want to cover with your pastor before they begin blogging.
When I first took over in my current role as a Social Media Director, I had to establish some guidelines for how certain social media accounts were to be used. In establishing those guidelines, one of the questions that had to be answered was “Who was @brentwoodbc going to follow on Twitter?”.
Now that may seem kind of petty, however I knew the moment our church Twitter account starting following one church member, we had to follow them all. Although I view the Twitter follower relationship different then the “friend” relationship on Facebook, there are some people who see the relationship on Twitter just as sacred as the one on Facebook. I also knew that keeping up with following back every church member who followed us wasn’t scalable. So for us, following church members was a no-go. (more…)
If you have begun to dialogue with your staff about blogging and they’re still hesitant about blogging. Let me give you a few reasons to get them started blogging.
1. Google Loves Blogs
Blogs are structured in a such a way that they naturally perform better in Google rankings. If you are looking to improve your church’s profile, then blogging is an easy way to do that. Just make sure you use an SEO (search engine optimization) friendly platform such as WordPress, Blogger or Squarespace.
2. Your Staff Will Become Better Communicators
We all want to become better communicators and your staff is no exception. Blogging allows your church staff do two things. First, it helps them become better at the written word. Secondly, it helps them better crystalize what they believe about their ministries and their faith by writing it out.
3. Your Church Turns Into a Resource for Others
A lot churches dream about becoming the next Saddleback or Willow Creek and while it is a lofty goal, it is very difficult to achieve. If you are looking to become a resource for other churches, then blogging is a very easy way to do that. You can write tutorials, share church proceses (exciting, I know), and begin to build a community of like minded churches who in turn help resource your church as well.
Still don’t know if you or your staff should blog? Then try this little trick. Record you pastor’s sermon, then transcribe it, and break it up into two or three blog posts. Post it on your church’s Facebook or web page and see what kind of response you get. It might get enough response to push your staff (or least your pastor) into blogging.
If you are beginning to dip your toes into the social media waters or if you are someone who is well versed in various platforms, a good resource can only help you. Here are four resources that I have found to help you hone and focus not only your skill set in social media, but also in managing your church’s digital presence as well.
Digital Presence for Dummies by Limelight Networks
Church and Social Media by Church Tech Today
The Church Planter’s Guide to Social Media by Three Story Studio
The Social Media Handbook for Churches by Matt Mckee