Social Media

Why Snapchat Works

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Snapchat.

It’s the social network that strikes fear in the heart of most parents and church leaders, and I don’t blame them.

Snapchat is known as the social network that entices people to post content without thinking through the consequences. It does this by promising that the content will disappear after a certain amount of time.

Of course, we all know that that isn’t exactly true.

However, if that’s what why you think Snapchat is so popular, I have an alternative theory.

I think Snapchat is compelling due to what happens when you start the app.

It compels you to create content.

How? By always loading the camera first. The camera view is the home screen for Snapchat.

Unlike Facebook or Twitter which first hits you with content when you load the app, Snapchat assumes that you want to create content first, then consume content.

I think that small design cue pushes you to think about creating content. I also think it falls right in line with values of Generation Z, who we’re finding are active creators with a do-it-yourself attitude.

So if you’re thinking about trying Snapchat for yourself or your church, remember the best way to experience Snapchat is start creating content.

Don’t worry about getting right the first time, I didn’t and you won’t either.

Tools and Articles Worth Checking Out…
Making the Case for SnapChat and the Church – My internet friend Justin Dean makes the case for churches to use Snapchat. Great insight on the subject.

Twitter doesn’t want to be a ‘Social Networking’ app anymore – I fear that Twitter is changing and not for the better. The Verge gives us some clues on how Twitter could be changing and what could mean.

From the Blog…
Ask Darrel: How to Get a Job in Social Media – Last week I had the opportunity to hang out with the team from That Church Conference. During the Blab session, someone asked what it takes to get a job in church social media and communications.

While I thought I gave a good answer, I wanted to spend some more time being thorough in my response. Take a listen.

Have a great week!

dg

Twitter doesn’t want to be a ‘Social Networking’ app anymore

The Verge’s Derter Bohn speculating on Twitter’s move from the “Social Networking” category to the “News” category in the iOS App Store.

Except you can't help but notice that switching from social to news is a fine way to get your icon to not constantly and consistently appear underneath anywhere between one and three Facebook apps: Facebook, Messenger, and WhatsApp. That can't be fun, day after day.

And so Twitter noped out of the whole category. And I imagine it's not just because it wants to be at the top of a list somewhere, but because it's tired of being compared to Facebook. It'll never catch up in the user numbers game, so it decided to play something else. Twitter wants the comparison to Facebook to stop being one-to-one, and instead be apples and oranges.

I wonder if this is shift in philosophy based on how Twitter sees people using their app. It seems like their strategy is becoming based around the idea of being a live-moment and breaking news type of network.

via Twitter doesn't want to be a 'Social Networking' app anymore | The Verge

Facebook, Phones, and Phonebooks

It is increasingly clear that there are two types of social apps: one is the phone book, and one is the phone. The phone book is incredibly valuable: it connects you to anyone, whether they be a personal friend, an acquaintance, or a business. The social phone book, though, goes much further: it allows the creation of ad hoc groups for an event or network, it is continually updated with the status of anyone you may know or wish to know, and it even provides an unlimited supply of entertaining professionally produced content whenever you feel the slightest bit bored.

The phone, on the other hand, is personal: it is about communication between you and someone you purposely reach out to. True, telemarketing calls can happen, but they are annoying and often dismissed. The phone is simply about the conversation that is happening right now, one that will be gone the moment you hang up.

In the U.S. the phone book is Facebook and the phone is Snapchat;

Great explanation on the difference between Facebook and one to one networks like Snapchat.

via Facebook, Phones, and Phonebooks – Stratechery by Ben Thompson

Facebook Wants You to Post More About Yourself

Instead, Facebook’s 1.6 billion users are posting more news and information from other websites. As Facebook ages, users may have more than a decade’s worth of acquaintances added as friends. People may not always feel comfortable checking into a local bar or sharing an anecdote from their lives, knowing these updates may not be relevant to all their connections.

According to one of the people familiar with the situation, Facebook employees working on the problem have a term for this decline in intimacy: “context collapse.” Personal sharing has shifted to smaller audiences on Snapchat, Facebook’s Instagram and other messaging services.

I’ve only used Facebook as newsreader-like service for news updates from different services and brands (plus the Church Communications Group). I’ve always thought that Facebook served as a great phonebook but there was too much going on visually to really build relationships. I think they’re numbers are starting to reflect that.

via Facebook Wants You to Post More About Yourself – Bloomberg

Proof That Snapchat Is Facebook’s Biggest Threat Yet | Re/code

Audience size is one area where Snapchat is strengthening. But its addictiveness is another. Among 18-to-34-year-old users, it is second only to Facebook in time spent per month, according to comScore. And this seems likely to increase as well, as network effects make it more useful to more people, and as Snapchat continues to add more engaging features, including more video networks and better messaging capabilities.

I’m surprised by the number of my friends who have taken to Snapchat. It really has seemed to move beyond just an app for teenagers to a mainstream player that is now on the level of Facebook, Twitter and Instagram.

via Proof That Snapchat Is Facebook’s Biggest Threat Yet | Re/code

The Future of Twitter: Q&A with Jack Dorsey

Interesting article on the future of Twitter.

In the past, when people heard about Twitter, they assumed that the way to use it was you had to tweet about something. I think more and more people are seeing it as, “I can just see what’s happening in the world. I can see what’s happening about any event.” And the faster we make it for people to realize that, we grow this amazing daily audience around any particular event around the globe.

Then our work is to connect them to people they want to follow long term, and then our work is to convince them that actually you should talk about it, you should share something. We are a conversational medium around these live events. That’s the easiest way to get in.

So we’re focused on strengthening that and simplifying that path.

I like the way Jack Dorsey is couching Twitter as a real-time even tool. I think the question is how they will find a way to keep users engaged on the same level that Facebook does.

via The Future of Twitter: Q&A with Jack Dorsey

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