I’ve heard writers say that that most difficult thing they deal with is a blank page. A page waiting for it to be filled with words that will tell stories and engage minds. The blank page can be intimidating, begging you to write, putting the pressure you to come up with an idea.
Sometimes, I look at social media the same way. I see a blank status update window from Twitter asking me “What’s happening?”. I know that I’m not going to write something on the level of Tolstoy but I’m also not going to update you on the awesome ham sandwich that I just ate.
You’re church’s social media is not that different either. A lot of the times you feel the pressure to create a whole social media campaign all by yourself. This can include the graphics, the wording, the scheduling, tracking of metrics and engagement. It can be exhausting. (more…)