I’m not a huge fan of scheduling social media content. However, I think for any organization to function at high level, there has to be some scheduling of content so you can focus on other tasks. So it’s easy to see why tools like Hootsuite and Buffer have exploded in popularity.
Of course, the main attraction of these tools is that you can schedule and manage your Twitter and Facebook content from one easy to use dashboard. But what about Instagram? Well until now, Instagram users have been left out out in the cold.
Part of the reason for this is Instagram’s insistence on only being able to post from inside the app on either your phone or tablet. I’m not sure why they have this limitation, but I do know that it has caused a headache for those of us who have manage multiple accounts and need to schedule content.
Now there are few tools out there that do allow scheduling, however I’m ready to fork out more cash for another produce when I’m already invested in apps like Hootsuite and CoSchedule. So when Hootsuite announced you can now schedule Instagram from your Hootsuite dashboard, I got real excited. (more…)