“Do I have to do this?” That is the question that I get from a lot of pastors when it comes to social media. It’s not that they want to get out of doing work or that they’re anti-social, it’s just that social media seems like one more thing on their to-do list with little to no return on their investment.
I think my pastor probably felt the same way at some point. Back in 2008, I reserved the his Twitter username (@mikeglenn) on a hunch that he might need it some point. At first, I don’t think he understood the importance of Twitter, however after a little coaxing, he really took off. (more…)