About four weeks ago, our social media team conducted our annual review. This is where we looked at what social media worked, what didn’t, and what we need to improve on (you can read more about the process here). It’s one of my favorite things to do since it helps realign our social media content with our church’s mission.
Of course, we don’t just evaluate only one time a year. No, we’re always evaluating what we do and how we could do it better. One way we do this is by asking ourselves three questions about our social media. These three questions force us to make sure we’re following some social media basics and make adjustments accordingly. Here are the questions we ask: (more…)