Happy Thanksgiving! Since a lot of us are enjoying time with our families, I’ll keep this week’s Social Media Weekly Brief short and to the point. This week we have stories about new Facebook Messenger features, Instagram poetry and new call to action buttons.
How do I love thee? Let me Instagram it
What this means for your church: It’s good to see people using social media for more than just selfies and cat gifs. For me, I wonder if most Christians can move beyond posting scripture or quotes from Charles Spurgeon.
Are you ready for the weekend? For most of us on church staff, we’re in a mad dash to finish getting everything ready for Christmas. If you need some help with your church communications for this Christmas, head over to our brand new Facebook Group and join in on the conversation.
Also, we have small programming note. This is the last week that I will be sending out this blog via email on a daily basis. Instead, I’ll be switching to a weekly digest that’s much easier on your inbox. Plus I’ll share some behind the scenes info that you don’t get on this blog. If you’re already subscribed to this blog, don’t worry you won’t need to change anything. If you haven’t subscribed yet, what are you waiting for? Click here to subscribe.
This week on the Social Medal Weekly Brief, we have stories about fake Instagram accounts, a Twitter campaign, and the Facebook donate button.
On Fake Instagram, a Chance to Be Real
What this means for your church: Interesting development. Basically, people are getting so tired of always being “on” with their Instagram account that they want another account where they can just be themselves. So how many people in your church are putting on fake face when it comes to Instagram? Are they getting tired?
Happy Friday! We’re almost a few more weeks away from the Christmas season going full swing. This week I’m trying out a new service called Grum that will let you post to Instagram from your desktop!
This week on the Social Medal Weekly Brief, we have stories about Snapchat’s new viewing numbers, Instagram’s Bieber problem, and Periscope’s #Scopeday. Also, Katie Allred and I started a Church Communications Facebook Group. Click here to join!
Facebook’s traffic to top publishers fell 32 percent since January
What this means for your church: Interesting story. It seems that some of the biggest publishers like Huffington Post have seen a significant drop-off in their traffic from Facebook. Maybe it was the algorithm? Who knows? However, it is a cautionary tale of what happens when place too much trust in Facebook for traffic.
Hello readers! The weekend is here and I hope you get some time to relax and have an amazing Sunday. I’m hoping to knock out my Christmas shopping, but that probably won’t happen.
This week on the Social Medal Weekly Brief, we have stories about Twitter’s new heart button, Target’s digital budget, and a revealing look at a YouTube star. Also, next Monday on the Ask Darrel Podcast we’ll talk about how to supercharge your social media for Christmas.
Twitter’s Attempt to Lure Outsiders Draws Outrage From Fans of ‘Favorites’
What this means for your church: This is a confusing move for Twitter. I used the favorite button to bookmark tweets that I later wanted to reference. Now if I click the heart button people will assume that I like the tweet which isn’t always the case. While I’m encouraged by some of new features like Moments, I don’t care for this one.
It’s Friday and there are only 55 days left until Christmas! Yes, folks it’s coming on pretty fast. I hope your church has its social media and communications plan in place.
This week on the Social Medal Weekly Brief, we have stories about Facebook’s universal search, new Twitter features, and new Facebook iOS features. Also, next Monday on the Ask Darrel Podcast we’ll talk about how to choose a texting service for your church.
Facebook is unleashing universal search across its entire social network
What this means for your church: This is a huge update for Facebook. It’s been frustrating that you can’t search across all of Facebook for public posts to find the content you’re looking for. I’ll be interested to see if our church’s content will be presented in the search and if there’s an “SEO like” formula that will be needed to be ranked higher in the search results.
It’s Friday and I’m recovering from the Salt Conference. The Salt Conference is creative arts conference that was hosted by my church. It was really great and I encourage anyone to attend if they have the chance.
When I wasn’t at the conference, I took the time to pull together the latest news for the social media weekly brief. This week, we have stories about Instagram’s new Boomerang App, Twitter moments, and Instagram’s growth. Also, next Monday on the Ask Darrel Podcast we’ll talk about the best practices for Instagram images.
Twitter officially opens Moments publishing tools to everyone
What this means for your church: It looks like soon you will be able to customize how tweets appear when embedded on your website. I think this is a really great tool if you’re looking to match the look of your website and give your users a better experience.
It’s Friday and we are in the full swing of fall and baseball playoffs (Go Cubs!). Here’s the latest news on the social media weekly brief. This week, we have stories about Facebook’s new Notify App, new Pew research, and Facebook’s new video features. Also, next Monday on the Ask Darrel Podcast we’ll talk about how to take a digital sabbatical.
Twitter to Cut More Than 300 Jobs
What this means for your church: No, Twitter is not dying. Rather this is just another example of what happens when you’re a publicly traded company. You have stock holders take care of and you have to watch your profit margins. I believe this is a move to help Twitter become more focused and hopefully develop better features that can compete with Facebook’s newsfeed.