Facebook’s algorithm isn’t surfacing one-third of our posts. And it’s getting worse

Kurt Gessler, Deputy Editor for Digital News at The Chicago Tribune writes:

At the Tribune, we have a fairly stable and predictable audience. We had around a half million fans at the end of March and have seen slow but steady growth in the last year. Most Facebook posts fell into the 25,000 to 50,000 reach range — with a few big successes and few spectacular failures each day, usually based on the quality of the content or the quality and creativity of the share.

But starting earlier this year, we started to see far more misses. And not reaches in the low 20,000’s but 4,000 reach or 6,000 reach. Digital Editor Randi Shaffer was one of the first to notice.

Interesting post with a lot of data to back up his claim. We haven’t seen the same issues with our content, however we’ve also greatly reduced the number of posts to Facebook that contain outside links.

via Facebook’s algorithm isn’t surfacing one-third of our posts. And it’s getting worse