I’ve written before about churches who use Instagram and how you can utilize some of their techniques for your church. However, if there is one organization that has caught my eye for their creative use of Instagram, it’s the NFL.

If you haven’t looked at the NFL Instagram account, you should take some time to do so. Not only do they capture the emotion and experience of the NFL, they also create anticipation. Here are some of the ways they make that happen.

Faces, Faces, Faces

If there is one rule to making your Instagram account stand out, it’s making sure that peoples faces are prominent in each photo. The NFL understands this and makes sure that they put their fans on display for everyone to enjoy.

Have Fun

The “This is Fantasy” series is fun idea of photoshopping famous players together who never actually played together. I love the playfulness of this campaign.


Yes, even the NFL understands you need to have some fun with Instagram.


Below is a samples from their preseason campaign for the 2013 season. I love the way they build anticipation for the season and then unveil a new player each day, counting down to the season launch.

photo credit: Jeff Croft via photopincc

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