Church multi-site communications can present a unique set of problems. For starters, every campus will share some of the main campus’s DNA in terms of branding, website, and central resources (i.e. financial and membership resources).
Yet, tugging at the heart of each campus is the desire to make itself unique. Every campus wants to figure what makes them different from all the other campuses. Is it the location? The building? Style of worship?
These are the type of questions that can keep a communications team up at night. With every little difference of a campus, you find something doesn’t scale (i.e. every campus has their own bulletin). And when things aren’t scaling, serving every campus equally can be near impossible.
So how do you rectify this problem? How do you get control of the situation and get a sense how to best serve all your campuses? Well, I think it can be done, and it starts with asking this question: (more…)
Welcome to Episode 65 of the Ask Darrel podcast. On this episode we’re going to talk about design tools for those of us on a budget.
Adobe Creative Suite is the standard when it comes to design tools for most of us in the communications world. However, it does come with a price tag and for a lot of us, that price tag is too much for our church budgets.
However, there are some solid alternatives that can come pretty close to some of Adobe Creative Suite’s main features (i.e. photo editing, illustration). Today, I’m going to walk through some resources that can get the job done when it comes to photo editing, logo design and fonts.
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I’ve always wanted to believe that whatever I team I worked with was productive. I didn’t want an assembly line or a pristine environment where mistakes couldn’t be made; I wanted a place where ideas thrived, people liked working there, and everyone was clear about what was important.
Of course, a team like that does not come without work, listening, and a little bit of know-how. Today, I want to share a little bit of what I’ve learned about how to make your team more productive. Here is my advice: (more…)
It’s been over three years now since I left corporate life to go work at a church. When I look back there are number of things that I knew were going to be different, and yet, there are some things that surprised me. Here are four things that I’d wish I knew before joining a church staff.
1. It’s so easy to go on autopilot.
Here’s the thing. The Sunday to Sunday cycle can be an easy thing to overlook. When you get in that cycle, it saves you from coming up with new ideas or approaches. The routine can be like comfort food. It seems good, but over the long haul it will hurt you. If all you’re doing each Sunday is putting the tape in and hitting play, then you you’re going to have issues.
Think of it this way, when someone hears and sees the same thing day in and day out, it begins to lose its effectiveness over time. In short, people stop paying attention.
In order to prevent this, think about setting aside once a quarter to do some deep thinking about what’s really working and what can be better. (more…)
Welcome to Episode 64 of the Ask Darrel podcast. On this episode we’re going to talk about Facebook Live and what it means for your church.
Facebook Live is here and I think it’s pretty good representation of the where social media is headed in the future. More and more we’re going to see social media networks push users to create more live content and move away from pre-canned content delivered via Hootsuite and Buffer.
So is this something your church should try? The answer is yes, and today we’re going to talk about best practices and why should try Facebook Live.
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Welcome to Episode 62 of the Ask Darrel podcast. On this episode I’m going to talk about some best practices when hiring a freelancer.
Whether you’re building website, launching a new ministry brand or just needing a additional, freelancers are vital part of getting anything done. The question is, how do hire a freelancer, and make sure you got the right person? Today we’re going to be talking about best practices for hiring and making sure you and the freelancer you hire have a great working relationship.
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The is the second part of series I’m writing on how you can start blogging. If you want to catch up, here’s the first post in the series.
We all want to think our blog is special. We want to think that what we’re writing is a cut above the rest and deserves everyone’s attention. Of course, getting that audience can be bit difficult, especially if you just relying on Google for people to find you.
Think about it, if you typed the term “blog” in Google you might be overwhelmed by the results. If you tried to narrow your results to specific blog category and typed in “vegetarian food blog”, you still might be surprised by the large amount of results. In other words, there are a lot of blogs out there. So how do you stand out?
The surprising answer to that question is that you stand out by going narrow. More specifically, you have to find your “niche”. A “niche” is a topic that your blog will revolve around. It’s what makes your blog different. The more narrow and unique the niche, the better chance you have of success. (more…)