Finding the “Why” of Your Blog

I remember when I first started blogging. The first 90 days were a blur. I was creating a lot of content and hoping that someone, somewhere, would like connect with what I wrote.

What I didn’t realize was that before you press the publish button on your first blog post, there’s some homework you need to do first. In fact, I think it’s the first think you need to establish before you start blogging.

You need to figure out “why” are you blogging.

The “Why” of Blogging

Okay, so why do we need to establish “why” your blogging? Can’t you just write a few blog posts and figure it out along the way?

Well yes, you can. However, that will only get so far. Eventually like most beginning bloggers you’ll start to question your abilities when you don’t see web traffic you want, or no one shares your content on Facebook. You see, the “why” is the driving force that you’ll need to come to back on days when you don’t feel like blogging, or you’re not sure if your cut out for it. (more…)

Ask Darrel: How to Rebrand an Exisiting Ministry

Welcome to Episode 59 of the Ask Darrel podcast. On this episode I’m going to walk you through how to rebrand an existing ministry.

On Episode 45, I talked about to brand a ministry, but in this episode we’ll dive into dealing with an existing ministry. It sounds like it would be the same process, but there are some differences that oyu need to think through. I celebrated my three year anniversary at my church. In this episode, I talk you through the lessons I’ve learned and what has surprised me in moving to a church environment.

Listen to the Audio


Ask Darrel: My First 3 Years on Church Staff

Welcome to Episode 58 of the Ask Darrel podcast. On this episode I’m going to give you some insight on my first three years of being on church staff.

Just recently, I celebrated my three year anniversary at my church. In this episode, I talk you through the lessons I’ve learned and what has surprised me in moving to a church environment.

Listen to the Audio


The Two Sides of Content Creation

I hate writing tutorials. Why? Well, first I’m horrible at explaining how to do something on technical level. I always assume the reader has prior knowledge that they don’t have, and I figure that if people get lost, they’ll just google it.

Trust me, they don’t google it.

However, if you ask me to write about the future of the church and how technology plays into that, I’m all there.

In other words, I’m an abstract thinker. But, I know that doesn’t work for everyone.

Which is why I admire Katie Allred.

Katie is one of the best people I know at instructing others. She understands what reader needs to know, and what reader doesn’t realize they don’t know. (Plus, she’s a professor at the University of Florida.)

In other words, Katie is a concrete thinker.

Now, I don’t believe that one is superior to the other. But, I do believe that some of us don’t understand which one we are. It’s taken me over three years of writing blog posts to realize, what suits me best.

When you don’t know who you are, you try to mimic popular social media personalities and bloggers, and then you end up looking like a copy of an original.

Abstract or concrete, it really doesn’t matter. Just figure out which one you are and stick with it.

Inside Evan Spiegel’s very private Snapchat Story

Evan Spiegel isn’t building the next Facebook or Twitter. To some that may be obvious, but it’s important to understand. That’s because Spiegel is driven by the idea that people are looking for alternatives to their curated Facebook and Instagram personas. It’s not a social site, it’s a communication app with a large dose of entertainment on the side.

“We no longer have to capture the ‘real world’ and recreate it online,” Spiegel explained during a speech he gave at a conference in early 2014. “We simply live and communicate at the same time.”

First Twitter decides it wants to be considered a news app, and now I think people are realizing Snapchat is a communications app. I think this is reinforced by lack of content discovery, content archiving and displaying pre-produced content (unless you’re a major brand).

The question for churches is, are they approaching Snapchat a social network or a communications tool?

via Inside Evan Spiegel’s very private Snapchat Story – Recode

The Real Problem With Facebook and the News

This week I was asked by The Baptist Press to comment on the Facebook Trending News controversy (you can read the article here). Looking back, the more I look at the issues people are raising, the more I find the situation to be absurd. I think Ben Thompson stated it best:

This, then, is the deep irony of this controversy: Facebook is receiving a huge amount of criticism for allegedly biasing the news via the empowerment of a team of human curators to make editorial decisions, as opposed to relying on what was previously thought to be an algorithm; it is an algorithm, though — the algorithm that powers the News Feed, with the goal of driving engagement — that is arguably doing more damage to our politics than the most biased human editor ever could. The fact of the matter is that, on the part of Facebook people actually see — the News Feed, not Trending News — conservatives see conservative stories, and liberals see liberal ones; the middle of the road is as hard to find as a viable business model for journalism (these things are not disconnected).

via The Real Problem With Facebook and the News – Stratechery by Ben Thompson

The Information Age is over; welcome to the Experience Age

Interesting article from TechCrunch.

Many people think Snapchat is all about secrecy, but the real innovation of Snapchat’s ephemeral messages isn’t that they self-destruct. It’s that they force us to break the accumulation habit we brought over from desktop computing. The result is that the profile is no longer the center of the social universe. In the Experience Age you are not a profile. You are simply you.

This has been my thinking for a while. Once we move from Web 2.0, in which you actively contribute to the web, to Web 3.0, where the contribution is so seemless, your ability to create an online persona that’s different from your real life is going to become more difficult.

I don’t see this as a bad thing. Instead, I see it forcing high profile personalities and organizations to rethink they’re strategy. Yes, people will still need to plan in advance and think through the brand, but the idea that you can create one thing, yet do another thing, is coming to an end.

via The Information Age is over; welcome to the Experience Age | TechCrunch


You have Successfully Subscribed!