Ask Darrel: How to Spot Bad Advice on Social Media

Welcome to Episode 55 of the Ask Darrel podcast. On this episode we’re talking about how to spot bad advice on social media.

There’s a lot content out there that claims to be the authority on social media. How do you spot the good advice from the bad? In this episode, I’ll give a framework to help you determine how to separate the good from the bad.

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Ask Darrel: Building Consistency on Social Media

Welcome to Episode 53 of the Ask Darrel podcast. On this episode we’re talking about how to maintain consistency across all ministries when it comes to social media.

Listener Megan Sims has fantastic question on how deal with ministries when they’re creating their own social media. While you want ministries to create and publish their own content, if you’re not careful things can go awry.

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Proof That Snapchat Is Facebook’s Biggest Threat Yet | Re/code

Audience size is one area where Snapchat is strengthening. But its addictiveness is another. Among 18-to-34-year-old users, it is second only to Facebook in time spent per month, according to comScore. And this seems likely to increase as well, as network effects make it more useful to more people, and as Snapchat continues to add more engaging features, including more video networks and better messaging capabilities.

I’m surprised by the number of my friends who have taken to Snapchat. It really has seemed to move beyond just an app for teenagers to a mainstream player that is now on the level of Facebook, Twitter and Instagram.

via Proof That Snapchat Is Facebook’s Biggest Threat Yet | Re/code

How YouTube is shaping the 2016 presidential election – The Washington Post

Though broadcast TV remains king, gobbling up $2 billion of ad budgets, campaigns are increasingly turning to YouTube for its finer precision in targeting voters and its potentially viral popularity. Old-fashioned commercials are pricey, time-limited and impossible to pass on, while YouTube lets campaigns experiment with a wider range of lengths, costs and talking points.

We’re about one or two election cycles away from network television being abandoned as the ad platform of choice for presidential campaigns.

via How YouTube is shaping the 2016 presidential election – The Washington Post

How GE Exorcised the Ghost of Jack Welch to Become a 124-Year-Old Startup

I love this quote about recruiting programmers to work at GE.

Waldo and her team found they could make headway by telling prospects that they would have a chance to develop trains and power equipment rather than some inconsequential social-networking app. “I had a candidate in the early days,” she recalls. “She came in and said, ‘I’m sitting there trying to figure out how to put a Pinterest button on something, and I get this phone call from GE, and you’re talking about making aircraft engines fly more efficiently.’ ”

I wish more companies would think this way. Trust me, we already have enough photo sharing apps to last us a lifetime.

via How GE Exorcised the Ghost of Jack Welch to Become a 124-Year-Old Startup – Bloomberg Business

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