Why I’m leaving Snapchat and so are all your friends

From Owen Williams:

When Instagram Stories launched well over a year ago, I thought it was cute, but couldn’t understand why I’d ever jump from Snapchat. Simply put, like you, I was hooked on snapping everything as it was. I loved sharing photos into my story, and rarely send pictures directly to others, because it’s a fun way to passively share what I’ve been up to over the course of the day.

Throughout each day, friends browse my story and fire back a chat message if they like it, and I do the same. Before I switched, I was probably checking Snapchat once an hour to see if anything new had happened. Like you, I was addicted to the service — more than a disturbing amount.

But I’ve noticed over recent months a shift: less people are using Snapchat around me, and I’ve stopped entirely. Photos in my stories that regularly got over 5,000 views a day, now get less than half of that — and only a handful of the people I actively followed along with are even sharing anymore.

I’ve tried Snapchat and I thought the user interface was a mess. However, I thought the their value was unique and they would have staying power. But if Facebook keeps innovating and mimicking their features, they could go the way of Vine.

via Why I’m leaving Snapchat and so are all your friends – Charged Tech – Medium