Why Typography Matters — Especially At The Oscars
Benjamin Bannister writes:
With a modified card, even if the presenters had gotten the wrong one, none of this would’ve happened because the presenters would’ve looked at it and one of two things would’ve happened: their eyes would’ve read “Best Actress,” or, “Emma Stone.” Reading either of those would indicate that this wasn’t the card for Best Picture, and they would’ve asked Jimmy Kimmel or a producer to the stage to get it corrected.
As a creator, the importance of typography is an absolute skill to know, and people — not just designers, should consider learning it. Typography can be immensely helpful when writing a resume that’s well-structured, creating a report that looks exciting, designing a website with an intuitive hierarchy — and definitely for designing award show winner cards.
This article is a fantastic breakdown on how with just a few small tweaks, the whole Oscar catastrophe could’ve been avoided.
via Why Typography Matters — Especially At The Oscars