Ask Darrel: The Communicator’s Fall Reading List

Welcome to Episode 66 of the Ask Darrel podcast. On this episode I’m giving you my fall reading list of books you should check out.

I know not everyone loves to read, but you can’t grow as a communicator or leader if you’re not willing to read. On this episode, I walk you through a list of books that have personally impacted me and how I communicate.

Also, don’t forget that the That Church Conference is coming up. If you want to watch the whole thing via live stream, just head over here and enter the coupon code “DCT” to get a discount. You won’t want to miss it.

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Why You Need a Church Communications Calendar

When you’re running social media or communications for church, one of the first things you’ll hear people tell you is to establish a social media calendar. A social media calendar will organize your social media channels and give you a clear sense of where your content is going to be published. In fact, some social media dashboards like Hootsuite, come with a social media calendar built right in.

The problem is that a social media calendar only solves part of your problem. You still need to deal with all of the other communication channels (i.e., announcement videos, website, and bulletins). In short, you need a larger view of all your communications.

So it’s time you start using a Church Communications Calendar. A Church Communications Calendar is a document that outlines all your major promotions for your church. I’m not talking just social media; I’m talking every part of your communications system.

A Church Communications Calendar gives you and your communications team a visual so everyone can see what everyone is doing across the board. This keeps your team in sync. Don’t know when the promotional video for the missions ministry is to be shown in worship? When will that same video be published on Facebook? (more…)

The One Question to You Need to Answer About Church Multi-Sites

Church multi-site communications can present a unique set of problems. For starters, every campus will share some of the main campus’s DNA in terms of branding, website, and central resources (i.e. financial and membership resources).

Yet, tugging at the heart of each campus is the desire to make itself unique. Every campus wants to figure what makes them different from all the other campuses. Is it the location? The building? Style of worship?

These are the type of questions that can keep a communications team up at night. With every little difference of a campus, you find something doesn’t scale (i.e. every campus has their own bulletin). And when things aren’t scaling, serving every campus equally can be near impossible.

So how do you rectify this problem? How do you get control of the situation and get a sense how to best serve all your campuses? Well, I think it can be done, and it starts with asking this question: (more…)

Ask Darrel: Design Tools for Those on a Tight Budget

Welcome to Episode 65 of the Ask Darrel podcast. On this episode we’re going to talk about design tools for those of us on a budget.

Adobe Creative Suite is the standard when it comes to design tools for most of us in the communications world. However, it does come with a price tag and for a lot of us, that price tag is too much for our church budgets.

However, there are some solid alternatives that can come pretty close to some of Adobe Creative Suite’s main features (i.e. photo editing, illustration). Today, I’m going to walk through some resources that can get the job done when it comes to photo editing, logo design and fonts.

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4 Simple Ways to Increase Your Team’s Productivity

I’ve always wanted to believe that whatever I team I worked with was productive. I didn’t want an assembly line or a pristine environment where mistakes couldn’t be made; I wanted a place where ideas thrived, people liked working there, and everyone was clear about what was important.

Of course, a team like that does not come without work, listening, and a little bit of know-how. Today, I want to share a little bit of what I’ve learned about how to make your team more productive. Here is my advice: (more…)

4 Things They Don’t Tell You When Joining a Church Staff, but You Should Know Anyway

It’s been over three years now since I left corporate life to go work at a church. When I look back there are number of things that I knew were going to be different, and yet, there are some things that surprised me. Here are four things that I’d wish I knew before joining a church staff.

1. It’s so easy to go on autopilot.

Here’s the thing. The Sunday to Sunday cycle can be an easy thing to overlook. When you get in that cycle, it saves you from coming up with new ideas or approaches. The routine can be like comfort food. It seems good, but over the long haul it will hurt you. If all you’re doing each Sunday is putting the tape in and hitting play, then you you’re going to have issues.

Think of it this way, when someone hears and sees the same thing day in and day out, it begins to lose its effectiveness over time. In short, people stop paying attention.

In order to prevent this, think about setting aside once a quarter to do some deep thinking about what’s really working and what can be better. (more…)

Ask Darrel: How to Use Facebook Live for Your Church

Welcome to Episode 64 of the Ask Darrel podcast. On this episode we’re going to talk about Facebook Live and what it means for your church.

Facebook Live is here and I think it’s pretty good representation of the where social media is headed in the future. More and more we’re going to see social media networks push users to create more live content and move away from pre-canned content delivered via Hootsuite and Buffer.

So is this something your church should try? The answer is yes, and today we’re going to talk about best practices and why should try Facebook Live.

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