21 Ideas For Promoting Your Easter Services From #cmschat
You can never have enough Easter ideas for your church. Here’s some from the latest #cmschat.
We need a new church website! I hear that battle cry often from churches who are frustrated with the current state of their website. I don’t blame them, building and maintaining a church website can be a difficult process.
However, there are some small steps that you can use on your website that won’t require a complete overhaul. Instead these small steps can give your visitors a better user experience and give your website some clear direction. These steps will also ensure that your visitors know what you want from them and it will increase the chance that your visitors will respond. Here they are:
About four weeks ago, our social media team conducted our annual review. This is where we looked at what social media worked, what didn’t, and what we need to improve on (you can read more about the process here). It’s one of my favorite things to do since it helps realign our social media content with our church’s mission.
Of course, we don’t just evaluate only one time a year. No, we’re always evaluating what we do and how we could do it better. One way we do this is by asking ourselves three questions about our social media. These three questions force us to make sure we’re following some social media basics and make adjustments accordingly. Here are the questions we ask:
Images dominate social media. There isn’t a social media network out there that isn’t trying to find a way to get their users to share more images and interact with their content. If you’re only using text on social media, you’re missing the boat.
The best way to start using images on social media is to begin using Instagram. It’s very easy to learn, it has a large user base, and it continues to grow every year. As I’ve said before, if I was starting my church’s social media from scratch, it’s the network I would join first.
However, Instagram is about more than just taking selfies and pictures of cappuccinos in your local coffee shop. With some very basic tools, you can create great graphics that will help get our your church’s message. These are graphics like sermon quotes, announcements, or scripture verses and they can add a new twist to your social media and help you gain a whole new audience.
Looking for a Job? Watch What You Post on Social Media [INFOGRAPHIC]
I’ve actually crossed off job candidates based on their social media. If you’re looking for a job, make sure you social media is good to go.
I’ve written a lot lately about why I think your pastor and your staff should blog. Sure, it’s easy for me to encourage you and your church staff to do this. It’s an entirely different endeavor to actually go and write content for a blog or your church’s web site.
Don’t worry, I’ve been in your shoes. I’m not a prolific writer. I’d say that I’m mediocre at best, but I’ve learned a few tricks that make blogging much easier for me. I’ve learned that I don’t have to be a night owl, or have the latest software. Instead, I’ve learned two very important things that have helped me double my output of blog posts. Here they are…
I’ve been on church staff for almost two years now and I’m having a lot of fun. The more time I spend with our staff and other churches, the more I get excited about the future.
Over these last two years, my opinions and assumptions have changed about social media. What hasn’t changed is my belief that the church can be a force of good on social media. I think the church is a position for God to use social networking for some amazing things.
Seminary. Let’s get one thing straight about seminary and I: I was a horrible student. I completed one of year of seminary and at the end of that year it became very clear to me that I wasn’t really cut out for it. It’s not that I didn’t enjoy the people or the location, it’s that I really felt I wasn’t being prepared for the work ahead.
I was recently reminded of my seminary days when I read an article from Justin Wise about how seminaries and Bible colleges are missing out on training pastors for an online world. I think Justin nailed it.
However, I want to get a little more specific about what training pastors are missing in seminary. I want to focus on two areas that I don’t think seminaries or pastors have really thought about that they’ll be facing in the future. It’s not that I don’t think that seminaries aren’t capable of training in these areas, it’s that I don’t think they know how because to a lot of seminaries the online word is so new.
19 Free Social Media Analytics Tools
I love these lists. I’m always finding something new. I think you’ll find something as well.
A social media content calendar is the bedrock of a social media campaign. Without it, you can find yourself looking for social media content at the last minute and producing something that’s less than worthy of your audience.
For our social media team, we have a monthly content meeting where we plan out our social media, web articles and any additional content needed for our communication channels. When the meeting goes well, it’s one of the most valuable times that we have as a team. Some of our best creative ideas have come from these meetings.
Of course, we need a place to park these ideas and that’s where the social media content calendar comes in. The social media content calendar helps us identify our gaps in content and makes sure that we stay on topic. Without the social media content calendar, we would be flying blind each week. (If you’re looking for reasons why you need a social media content calendar, click here to read why.)
So what does a social media content calendar look like? Well, I decided to create a free template for you to use. That’s right, here’s a free template for you to use free of charge. Just click the link below and get your free template. (Here’s a screenshot of what you’re downloading.)