Welcome to Episode 15 of the Ask Darrel podcast. In this episode, we cover how to write for the internet.
Today’s question comes an upcoming seminar that Katie Allred and I are preparing to teach on getting a better open rate on church emails.
How can I write for the web in a way that people will read and respond?
Happy Fourth of July (yes, I know I’m a day early). Here’s this week’s social media brief. This week, we have stories about Facebook videos, Periscope, and millennials. Also, next Monday on the Ask Darrel Podcast we’ll talk about how to get a higher open rate on your church emails.
Facebook Tests 10-Second Video Views for Advertisers
What this means for your church: Interesting idea. Instead of paying to just have a video ad show up in Facebook newsfeeds, you pay if people watch the video. If this holds true, then it could provide more value for your church buying Facebook ads.
Have you ever heard of swipe file? It’s a place where you keep ideas that you love that other people have pulled off. The concept being at some point when you need an idea, you go to your “swipe file” and see if there’s an idea that you can replicate.
I’ve got a swipe file in Evernote. Every time I see an idea love, I clip that idea to Evernote and tag it. Then when I need to come with an idea to promote something on social media, or create new content for the church or myself, I search my swipe file.
If you don’t a swipe file, then you need to start one today.
Welcome to Episode 14 of the Ask Darrel podcast. In this episode, we talk about how much your church should be paying for graphic design.
Today’s question comes from Kevin Rutledge:
When working with designers, how do you know how much a project should cost?
Can you believe it’s Friday? Welcome to this week’s social media brief. This week, we have stories about senior citizens, typography, and security hacks. Also, next Monday on the Ask Darrel Podcast we’ll talk about how much your church should be paying for graphic design.
A New Type of App Could Spur Online Conversations Among Seniors
What this means for your church: This article makes an interesting case that senior citizens would rather talk then type when it comes to computers. The more I think about it, it makes sense. As church’s try to move more and more into the digital age, we need to take into account how much change our senior citizens are willing to take. I think it will take some time for technology to understand how to best serve seniors. When that happens, the church will need to take advantage.
It’s summertime and that means it’s time to get your summer reading list together. My goal this year is to finish 39 books by the end of the year and summer is the time of year where I can knock out a good portion of that goal.
This year on my list I have books about design, productivity and technology. Each book is picked to help grow and enhance my personal development. However, as I went through my list I found seven books that I think every church communications leader should read this summer.
Welcome to Episode 13 of the Ask Darrel podcast. In this episode, we cover the best times to post on social media. Also, thanks to everyone for listening. I’ve been blown away from by the numbers!
Today’s question comes from a conference I recently spoke at:
When is the best time to post on social media?