How One Church Has Mastered the Art of Telling Stories Online

Everyone loves a good story. Sometimes, we even love the anticipation of waiting for a good story (I’m looking in your direction Star Wars trailer). We’re a society that thrives on storytelling. It’s also an essential part of being a good a church communicator. However, telling a story online? Well that’s not always easy.

How One Church Has Mastered the Art of Storytelling Online

For a lot people in church communication, storytelling has taken a backseat to “promotion marketing”. By “promotion marketing”, I’m referring to marketing that is solely based around promoting events or programs. You usually see this on social media when a church’s Twitter feed is mostly filled with “Come join us for (fill in event) here…”.

So how do you move beyond “promotion marketing” to telling stories online? How do you tell stories online? Well, today we’re going to look at example of how to do just that. 


Why I Love Presidential Elections and You Should Too

I’ve got a secret. I love election season. I know for most people, it’s a time of the year that they dread, but for me, it’s like Christmas. The part I love though, is not the politics.

Why I love presidential elections

Now I don’t blog about politics. It cuts too close to home for too many people, and there are lot people out there with very definitive points of view who are than glad to share those points of view with on Twitter. I’m not one of them.

So why do I love the election season? Well, in the next 18 months we’re about to see millions of dollars poured into marketing for each candidate. Hours of research will be done to determine how a TV ad should look or what an email subject line should say. The best part is that we get to sit back and watch to see how all these marketing efforts perform.


6 Free Resources to Improve Your Social Media Skills

Every year I want to take a quantum leap in my career skills.  One of those skills is social media. To improve these skills, I originally thought I had to sign up for expensive conferences or seminars. However, I’m learning that majority of what I need to know to improve my social media skills can be found on the internet for free.

6 Free Resources to Improve Your Social Media Skills

Free.  It’s the word that everyone on a church budget loves to hear. Whether your at a large or small church, you’re always trying to find ways to save some money.  But you also want to learn and grow as well, and sometimes that takes money.

However, I think there are plenty of free resources out there that can dramatically help you improve your social media skills without you spending a dime.  These resources come in the form of podcasts and blogs, and there are lots to choose from.  So in order to help you wade through all the resources out there, I curated the list down to six free resources that I know well help you improve your social media skills.


Episode 3: How Do I Create a Social Media Package for a Sermon Series? Pt. 2

Welcome to Episode 3 of the Ask Darrel podcast. In this episode, we finish our talk about how to create a social media package for a sermon series.

how create social media package part 2

Today’s question comes from Amanda Akey:

What is the process for creating a social media package for a sermon series or event? What is the starting point; What’s an ideal timeline; what tips & tricks are there; What networks & how?


3 Practical Lessons We Learned from Easter

Easter is like the Super Bowl of Sundays for churches. Weeks of planning and dreaming go into this Easter Sunday. Why? Well, for most churches it’s where they see their largest turnout and an opportunity to introduce the church to new visitors.

3 Practical Lessons from Easter

However majority of this energy is usually poured into church signage, the worship service and making sure the parking is easy to get in and out of. For the most part, this makes sense. These are things that leave the an immediate impression on your visitors and probably weighs heavily on whether or not they’ll come back.

Of course in recent years we’ve seen a shift to where most churches are starting to take their online presence seriously and while this is welcomed transition, the online presence for Easter for most churches hasn’t changed that much.


Why You Can’t Do Social Media Alone

I’m an introvert. Despite the fact that I love social media and being connected to others, I prefer working alone. However, I’ve learned that this can make creating and maintaining social media pretty difficult.

Why You Can't Do Social Media Alone

When I first came on staff at Brentwood Baptist, I tried to do all the social media by myself. I wrote all the tweets, Facebook updates and created the Instagram posts. At first it seemed to work just fine. However, I ran into three problems.