Help! I’m Running My Church’s Social Media All by Myself

I love being on teams filled with talented people. There’s a rush from sitting in a room full of people who have crazy ideas and the ability to execute them. In fact, if I’m not careful I could spend all day dreaming about what could be versus executing what needs to happen.

Help! I'm Running My Church's Social Media All by Myself

At the same time, I know that being on team is not always the norm. Sometimes, you are required to a job all by yourself, with little to no help. Yep, you’re on an island.

I think this is true for a lot of people running social media for their church. Somehow, they were designated as the “tech person” in their church and they were handed the Twitter password and told to “get the church on social media”. You might just fit this bill.

Social Media Weekly Brief for 7/24/15

Happy Friday and welcome to this week’s social media brief. This week, we have stories about Twitter backgrounds, Youtube stars, and Facebook’s new video features. Also, next Monday on the Ask Darrel Podcast we’ll talk about whether or not your church should have multiple Facebook pages.

Social Media Weekly Brief for 7_24_15

Twitter just removed your homepage wallpaper, and people are furious
What this means for your church: I’m sure there a lot of theories out there as to why Twitter made this change. However, I think the most likely reason is that they’re getting ready to put ads on your Twitter page. So what ads will Twitter show on your church’s profile page? It will be interesting to see.

The Two Most Important Essentials of a Digital Strategy

When I first started working my for my church, I was given a pretty big head start. Before I even showed up on campus, our communications minister, Steve Smith, had already written a digital strategy. It was a solid strategy with plans for social media and online resources. However, I couldn’t shake the feeling that something was missing.

The Two Most Important Essentials of a Digital Strategy

At first, I assessed our Twitter, Facebook and Instagram accounts. I drew up a content calendar and begin to get content flowing. However, despite some immediate success, I knew that we were missing something big.

Then it hit me…

Episode 17: How to Get Your Pastor on Social Media

Welcome to Episode 17 of the Ask Darrel podcast. In this episode, we cover how to get your pastor on social media. We’ll talk through what worked for me and what you can learn from my mistakes with my pastor.

How to Get Your Pastor on Social Media

Today’s question is one of the most frequently asked questions I get when consulting with churches:

How do I get my pastor on social media?

Social Media Weekly Brief for 7/17/15

Hello! It’s Friday and welcome to this week’s social media brief. This week, we have stories about Flash, QR Codes, Facebook Ads, and that buzzing sound from your phone. Plus, this Monday on the Ask Darrel Podcast we’ll talk about to get your pastor on social media.

Social Media Weekly Brief for 7_17_15

Google unveils buy button, host of new shopping features
What this means for your church: It’s smart for Google to get into this space. Search for something, see an ad with what you’re looking for, then click and buy it. What I think would be interesting is if churches could run the same ads but be able to ask for donations, especially in cases like disaster relief.

How Important is the Gospel to Your Social Media?

One of the best parts of my job is working with my pastor. I’m not saying that because he’s my boss, I’m saying that because he’s constantly pushing me and everyone around him to think eternally and what kind of impact our church is having on our community.

How Important is the Gospel to Your Social Media

He’s also very clear to us that nothing should stand in the way of the gospel. If something is impeding someone from coming to know Christ, then we better figure out way get rid of it. So of course for me, I look at social media through this lens.

When I look across the social media landscape, I see a lot pastors who are getting caught up in conversations, debates and issues that I believe are not driving people to the gospel. Now, I don’t think anyone intends to do this, but the nature of social media is one that allows you to easily get distracted from your true purpose.