How to Find Your Blog’s Niche

The is the second part of series I’m writing on how you can start blogging. If you want to catch up, here’s the first post in the series.

We all want to think our blog is special. We want to think that what we’re writing is a cut above the rest and deserves everyone’s attention. Of course, getting that audience can be bit difficult, especially if you just relying on Google for people to find you.

Think about it, if you typed the term “blog” in Google you might be overwhelmed by the results. If you tried to narrow your results to specific blog category and typed in “vegetarian food blog”, you still might be surprised by the large amount of results. In other words, there are a lot of blogs out there. So how do you stand out?

The surprising answer to that question is that you stand out by going narrow. More specifically, you have to find your “niche”. A “niche” is a topic that your blog will revolve around. It’s what makes your blog different. The more narrow and unique the niche, the better chance you have of success. (more…)

Ask Darrel: Securing Your System

Welcome to Episode 61 of the Ask Darrel podcast. On this episode I’m going to walk you through how to secure your social media networks and online accounts.

Your going to be hacked. Okay, you may not be hacked. But at some point someone out there is going to attempt to hack your social media accounts. So how do you avoid the same fate as celebrities and other notable people who’ve gotten their Twitter and Facebook accounts hacked? That’s what we’re going to cover on today’s episode.

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Ask Darrel: Dealing with Being Overwhelmed

Welcome to Episode 60 of the Ask Darrel podcast. On this episode I’m going to walk you through how to overcome being overwhelmed at work.

It’s really easy to overwhelmed when you work for a church. You have multiple roles, high expectations and very little time to breathe and think about your work. Today, I’m going to talk about some of the key things that I have done to overcome stress and organize my work on a daily basis.

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Finding the “Why” of Your Blog

I remember when I first started blogging. The first 90 days were a blur. I was creating a lot of content and hoping that someone, somewhere, would like connect with what I wrote.

What I didn’t realize was that before you press the publish button on your first blog post, there’s some homework you need to do first. In fact, I think it’s the first think you need to establish before you start blogging.

You need to figure out “why” are you blogging.

The “Why” of Blogging

Okay, so why do we need to establish “why” your blogging? Can’t you just write a few blog posts and figure it out along the way?

Well yes, you can. However, that will only get so far. Eventually like most beginning bloggers you’ll start to question your abilities when you don’t see web traffic you want, or no one shares your content on Facebook. You see, the “why” is the driving force that you’ll need to come to back on days when you don’t feel like blogging, or you’re not sure if your cut out for it. (more…)

Ask Darrel: How to Rebrand an Exisiting Ministry

Welcome to Episode 59 of the Ask Darrel podcast. On this episode I’m going to walk you through how to rebrand an existing ministry.

On Episode 45, I talked about to brand a ministry, but in this episode we’ll dive into dealing with an existing ministry. It sounds like it would be the same process, but there are some differences that oyu need to think through. I celebrated my three year anniversary at my church. In this episode, I talk you through the lessons I’ve learned and what has surprised me in moving to a church environment.

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Ask Darrel: My First 3 Years on Church Staff

Welcome to Episode 58 of the Ask Darrel podcast. On this episode I’m going to give you some insight on my first three years of being on church staff.

Just recently, I celebrated my three year anniversary at my church. In this episode, I talk you through the lessons I’ve learned and what has surprised me in moving to a church environment.

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The Two Sides of Content Creation

I hate writing tutorials. Why? Well, first I’m horrible at explaining how to do something on technical level. I always assume the reader has prior knowledge that they don’t have, and I figure that if people get lost, they’ll just google it.

Trust me, they don’t google it.

However, if you ask me to write about the future of the church and how technology plays into that, I’m all there.

In other words, I’m an abstract thinker. But, I know that doesn’t work for everyone.

Which is why I admire Katie Allred.

Katie is one of the best people I know at instructing others. She understands what reader needs to know, and what reader doesn’t realize they don’t know. (Plus, she’s a professor at the University of Florida.)

In other words, Katie is a concrete thinker.

Now, I don’t believe that one is superior to the other. But, I do believe that some of us don’t understand which one we are. It’s taken me over three years of writing blog posts to realize, what suits me best.

When you don’t know who you are, you try to mimic popular social media personalities and bloggers, and then you end up looking like a copy of an original.

Abstract or concrete, it really doesn’t matter. Just figure out which one you are and stick with it.