If you’re creating a lot of content for your church, you know how much work it takes to produce that content. You also probably know that a good portion of that content is disposable. It’s used for a small amount of time and then quickly thrown away. However, there’s a better way to use your time.
Yes, there are times when you have to create graphics, articles and videos for sermon series or seasonal events (Christmas, Easter, etc…). However, that content usually becomes dated very quickly. So one way to balance that out is by creating what we call evergreen content.
Welcome to Episode 1 of the Ask Darrel podcast. In this first episode, we talk about to help your church leadership change strategy.
Today’s question comes from Dave Shrein:
If my leadership thinks they have a communication strategy and they don’t think we have problems, but I’ve been reading your stuff and reading other educated content, how do I convince them that we do have a problem while respecting them?
Listen to the Audio
This is a great question and one that I’ve had to deal with myself. In this episode, I cover four steps to guiding your church leadership through change:
- Painting a reality with objective information
- Creating a vision for what the future strategy could be
- Defining small steps to create the change
- Finding ways to make the small changes become habits
In this episode, I also recommend you check out Dan and Chip Heath’s book Switch: How to Change Things When Change Is Hard. It gives some really good guidance how to make change happen in any organization.
Ask Me a Question
Don’t forget you submit your questions by clicking right here or on Twitter using the hashtag #askdarrel.
NeuBible: a modern Bible app thoughtfully designed for delightful, distraction-free reading
An absolutely beautiful Bible app. It really nails what the reading experience should be like on an iPhone. (via Communicate Jesus)
Social media images can be a pain. Dimensions change. You’re not sure if the photo you’re using is copyrighted. Or even worse, you used Comic Sans on your image. Creating social media images can be a frustrating process.
But, it doesn’t have to be that way. There’s a very simple tool that will ensure that you create the perfect images for your social media. That tool is Canva. Canva is web-based tool that lets you create images in your web browser with a variety of free images and fonts. It also has all the correct dimensions for social media channels as well (Twitter, Facebook, etc…). It’s how I create most the images on this blog.
Conferences and I have a love-hate relationship. I love meeting new people, exchanging ideas and dreaming with the people I travel with. At the same time, I’m not big fan of crowded airports, conference center food or being away from my family. But, more conferences today are moving online and I love it. Why? It means I still get to learn and dream without all the travel.
Today, I want to talk to you about a conference that fits this bill. The Simply Communicate conference is an online marketing and communications conference helping churches engage and reach more people with better communications. Why would I recommend this conference? Well, I’m speaking so it’s going to be good (just kidding, please note the sarcasm). No really, the speaker’s list is loaded with communicators who I know can help your church and the content will be great. Interested? Here’s what you need to know…
Note from Darrel: This article is a guest post by Daniel Stephens
. Daniel and I connected over email and I’ll soon be writing a post for his site as well. Daniel is a counselor, husband, father and a gifted writer. While we have two very different writing styles, I know you’ll enjoy this post on content marketing and how it can work for your church.
In a business context, I describe the Marketing facet of Content Marketing as a combination of two disciplines and two audiences. The two disciplines are education and journalism, and the two audiences are consumers and professionals. Those two pairs combine for four basic functions: Consumer Education, Consumer Journalism, Professional Education, and Trade Journalism. That might sound overwhelming, but you will rarely be doing all four functions at once.
The Content facet of Content Marketing is acknowledging two realities: content (text, audio, visual, print, or digital) is created as a natural result of the four functions above, and repetition with variety is the mother of learning. After acknowledging those two realities, the fifth function is content repurposing and repackaging. You have content assets, now the goal is to deliver them in as many different formats as possible, and distribute them through as many different channels as possible.
It’s Not About “Engagement”: Using Social Media To Make Ideas Happen
Great advice on making sure you’re not getting caught up in numbers, but instead actually accomplishing something.
I like science fiction movies. From Star Trek to Minority Report, science fiction movies are a fun way to look into the future and see what might be. However, after reading an astute observation on Twitter, I think there’s a flaw in science fiction movies that affects the way we see ourselves and technology.
The tweet I’m referring to is from Professor Noah Smith:
That’s the issue technology and more importantly social media, isn’t it? We’re given the promise of more efficiency, better connectedness, or sometimes greater success. However, if we looked across our pews, I think we could agree that while some of these promises have come true, we’ve acquired a new set of issues.
If you’re the only person who handles social media for your church, then you know how important it is to find volunteers. But, what guidelines or direction do you give volunteers? How do make sure they understand the vision and mission of social media for your church? More importantly, how do you make sure they don’t put your church at risk?
I’ve asked all those questions and the solution I found was social media volunteer guidelines. These guidelines needed to be easy to understand and follow. If you’re needing some social media guidelines for your church, I have a free tool for you. For readers of this blog, I’ve created a “Social Media Volunteer Guidelines Template” that you can use for your church. You can download this template and edit it however you like to fit your church’s needs. Click the link below to get your free copy.
If you’re like me, you love free stuff. This is especially true when you’re dealing with your church budget and your creative needs. One area in which you can save some money is stock photos.
Previously, I took the time and compiled a list of 31 free photography sites for you to use and it a got a great response. So I thought I would follow up with 33 more places to find free stock photos for your church. Just like before, feel free to peruse the list below and get what you need. Also, remember to give credit to the photographer and obey any copyright restrictions.