5 Insightful Instagram Statistics That You Should Know
Great tips to increase engagement with your church’s Instagram content.
Building a church website can be a monumental task. You must consider the design, layout, content, SEO (search engine optimization) and its overall usability. That’s a lot to swallow for even the most experienced church communications team.
However, once you get the website launched, the work is over, right? Well, unfortunately for most churches, this is the common belief: that once a website is launched, there’s not much else to do. To run a successful website, however, this is completely incorrect.
One of my favorite websites is Snopes. The purpose of Snopes is to help debunk the myths of the internet. You know, it’s stuff like that Facebook post you read about how “Kraft cheese will not melt, even when exposed to direct flame.” (Okay, I never read that on Facebook, but I thought it was funny.)
The picture above is what happens when you search “Loch Ness Monster” on the internet.
The internet is full of myths. Of course, there are a lot of myths about the Internet as well, especially social media. Some of these myths are driven by fear and are based on little to no facts. Other myths can be used as excuses to avoid engaging in social media.
I believe that there are four myths about social media that I believe are stopping your church from growing online. These myths aren’t just lies, these myths are constantly used to prevent churches from realizing their full potential online. Don’t fall for these myths. Take a moment and see which one of these myths are impacting your church.
My pastor says that some of the best education he received wasn’t from his seminary professors, but were from seasoned pastors who walked beside and counseled him when he was young. There are moments on social media when I wish I had those type of people around me.
However, social media is still fairly new and more people are joining each and every day. This, of course, is exciting to me and hopefully to you as well. With each new day, we’re learning more and more about what works and what doesn’t with social media.
If there are three lessons I could share with you about social media, they would be the ones listed below. These are the lessons that I wished I had known when starting out. Some have caused me some heartaches, others have caused me to laugh at myself (and I’m still laughing). My goal here is for you to learn from my mistakes and help you avoid them as well.
7 Tactics for Writing the Best Facebook Posts Every Time
I’ve never tried #4 or #7, however I’ll definitely being given them a shot.
It was Friday morning and I had just finished getting ready to go to work when I sat down to compose my tweets for the day. I had some really great content to share as well as a few links that I thought people would enjoy. What I was most proud of was a joke I made about Photoshop.
I don’t remember the joke exactly, but I know that it ended with me wanting to fire Photoshop for crashing on me. I knew it would be funny to my designer friends so I scheduled it to go out on my Twitter account later that day.
However, what I didn’t know was that my company was preparing to have major layoffs that day. Friends and acquaintances would be leaving the building that day and not returning. It was going to be a long day.
Recently, I offered you a free copy of My Digital Toolbox. Inside the toolbox was the online tools that I use to run my day to day digital life. Today, I want to share with you a set of free tools that your church can use. You heard me, every one of these tools is absolutely free.
This list is by no means exhaustive, but these are tools that I think every church should be using. These tools will help you see how Google sees your church’s website, track important analytics and even create an online campus. Hopefully, you’ll find something that your church can use to improve its online presence.
WordSwag: The Best Mobile Tool for Quote Graphics
Creating great graphics on your mobile device keeps getting easier every day. Check out this is great tool and review from ChurchMag.
I love Twitter. It is my social media network of choice and it’s the one I use more than Facebook, Instagram or LinkedIn. However, finding the right tools for Twitter can be a bit of chore since there isn’t an official directory of Twitter tools. For the most part, you’re stuck trying to use Google to find what you want.
In order to help you shortcut the search process, I’ve compiled a list over 64 different Twitter resources that you can use for you and your church’s Twitter account. Below you’ll find analytic tools, dashboards, guidebooks and more. Hopefully you’ll find something that can help you and your church as you engage people online.
Have you broke your New Year’s resolutions yet? If you’re like most Americans you probably are already have. Resolutions are easy to create, but hard to keep. For me the hardest resolutions to keep are those based around my digital devices (iPhone, iPad, etc…)
If there is anything I would encourage you to do, it is to spend less time with your digital devices. Wait a minute you, aren’t you the one who tells us that we should be moving our churches to engage people online? How can I do that and spend less time with my iPhone?
That’s a good question. However, I don’t think in order for your church to engage people online you have to be tied to your phone 24/7. In fact, I think the exact opposite. I think the less time you spend on your phone, the better job your church will do engaging people online.