Social Media Weekly Brief for 7/3/15

Happy Fourth of July (yes, I know I’m a day early). Here’s this week’s social media brief. This week, we have stories about Facebook videos, Periscope, and millennials. Also, next Monday on the Ask Darrel Podcast we’ll talk about how to get a higher open rate on your church emails.

Social Media Weekly Brief for 7_3_15

Facebook Tests 10-Second Video Views for Advertisers
What this means for your church: Interesting idea. Instead of paying to just have a video ad show up in Facebook newsfeeds, you pay if people watch the video. If this holds true, then it could provide more value for your church buying Facebook ads.

25 Quick Ideas for Your Church’s Social Media

Have you ever heard of swipe file? It’s a place where you keep ideas that you love that other people have pulled off. The concept being at some point when you need an idea, you go to your “swipe file” and see if there’s an idea that you can replicate.

25 Quick Ideas for Your Church's Social Media

I’ve got a swipe file in Evernote. Every time I see an idea love, I clip that idea to Evernote and tag it. Then when I need to come with an idea to promote something on social media, or create new content for the church or myself, I search my swipe file.

If you don’t a swipe file, then you need to start one today.

TOTAL SHARES 27

Social Media Weekly Brief for 6/26/15

Can you believe it’s Friday? Welcome to this week’s social media brief. This week, we have stories about senior citizens, typography, and security hacks. Also, next Monday on the Ask Darrel Podcast we’ll talk about how much your church should be paying for graphic design.

Social Media Weekly Brief for 6_26_15

A New Type of App Could Spur Online Conversations Among Seniors
What this means for your church: This article makes an interesting case that senior citizens would rather talk then type when it comes to computers. The more I think about it, it makes sense. As church’s try to move more and more into the digital age, we need to take into account how much change our senior citizens are willing to take. I think it will take some time for technology to understand how to best serve seniors. When that happens, the church will need to take advantage.

TOTAL SHARES 12

The 2015 Summer Reading List for Church Communications

It’s summertime and that means it’s time to get your summer reading list together. My goal this year is to finish 39 books by the end of the year and summer is the time of year where I can knock out a good portion of that goal.

The 2015 Summer Reading List for Church Communications

This year on my list I have books about design, productivity and technology. Each book is picked to help grow and enhance my personal development. However, as I went through my list I found seven books that I think every church communications leader should read this summer.

TOTAL SHARES 22

Social Media Weekly Brief for 6/19/15

Can you believe it’s Friday? Welcome to this week’s social media brief. This week, we have stories about YouTube stars, social media moms, and Google penalties. Plus, next Monday on the Ask Darrel Podcast we’ll talk about the best times to post on social media.

Social Media Weekly Brief for 6_19_15

Twitter’s C.E.O., Dick Costolo, Is Set to Exit, Feeling Heat of Criticism
What this means for your church: While we don’t know all the reasons why the CEO of Twitter is leaving, I can speculate that it probably has something to do with revenue. If that is the case, I don’t think we too far away from filtered news feeds like you see on Facebook.

TOTAL SHARES 9