I’ve written before about how I’m grateful that my pastor engages people on social media. He definitely makes my job a whole lot easier. However, I know that he’s more of a rarity than the norm. There are lot of pastors out there who simply refuse to engage in social media.
Now I understand that some pastors have real concerns and fears about social media. These concerns are genuine and they shouldn’t be taken lightly. However, I wonder for a lot of these pastors if their concerns are based on facts or misconceptions about social media?
Today, I want to walk you through what I believe are six common misconceptions pastors have about social media. These misconceptions have been compiled from conversations I’ve had in person and online with different churches and their staffs. My goal is that by the end of this post you or your pastor be a little closer to engaging your church on social media. Here are the six common misconceptions:
Church Recommendations Matter
Yes, online recommendations do matter when it comes to people searching for your church online. It’s an area of of weakness for our church and one that we’ll need to focus on in 2015.
7 Useful Tips That Will Ensure Your Emails Get Opened
Email is still a highly effective way to communicate with your church. Check out these seven tips to make sure your emails get opened.
Why Your Church Needs A Native App
This week I wrote a post about why our church was canceling our mobile app. Chuck Scoggins wrote a great counterpoint post that you should read.
The Best Free Tools to Create Visual Content
You can’t beat free. Check out these great free tools to create content for your church.
Do Saturday Emails Increase Church Attendance? [Infographic]
Interesting research on church emails. Do you email your members on Saturday? According to this research it’s worth a try.
It’s time we canceled our our church mobile app. Yes, I know for some churches it’s kind of a prestigious thing to have a church mobile app, but in the end we have to let it go. Don’t get me wrong, it’s not that we didn’t enjoy the app or think that it wasn’t quality. However as any good digital team should, when technology changes it’s always a good time to evaluate how our time and money is being spent.
The Church mobile app business is interesting. Most are based around the idea that all you need to do is provide the graphics (logos, etc.. ) and the media (videos, audio or rss feed) and the app company puts your content into one of their templates and submits the app to Apple and Google. Then all you have to do is promote it to your church and let them know about the mobile app. On the surface it seems simple enough, but as I’ve said before I’m not sure if it’s the best use of resources.