Social Media Weekly Brief for 8/28/15

It’s the weekend and let’s start it with this week’s social media brief. This week, we have stories about Facebook’s Digital Assistant, Google results, and Facebook GIFs. Also, next Monday on the Ask Darrel Podcast we’ll talk about how to bring your church into the digital age.

Social Media Weekly Brief for 8_28_15

Emotional morning newscast the day after TV killings
What this means for your church: Heartbreaking story. However, it does raise some ethical questions about if video footage of event like this should appear in Facebook feeds. This is especially true if the video is set up to autoplay. Does Facebook have a responsibility to monitor this type of content? If so, what are the standards?

5 Digital Trends That Will Dominate for the Rest of 2015

We’re almost two-thirds of way through 2015 and I think it’s safe to say that it’s been a really crazy year if you run social media for a church or business. From the introduction of Periscope, to the announcement of Instagram ads, the influx of new tactics and ways to promote are astonishing. I think the rest of the 2015 will continue this streak of growth.

5 Digital Trends That Will Dominate for the Rest of 2015

Within 2015 we’ve seen some trends start to fade and others never really take off. However, there are some digital trends that started strong and have continued to dominate through the summer. Recently, I sat down to look at this digital landscape and identify what I think are the top five digital trends that won’t slow down in 2015. Of course they are some trends that always dominate (rise of mobile use, senior citizens adopting social media), but here are five trends that I think were new to this year and are worth exploring.

Social Media Weekly Brief for 8/21/15

Happy Friday and welcome to this week’s social media brief. This week, we have stories about the best times to post on social media, Twitter direct messages, and ad blocking. Plus, next Monday on the Ask Darrel Podcast we’ll talk about whether or not your church should be using Snapchat.

Social Media Weekly Brief for 8_21_15

Facebook growth stalls, while Pinterest and Instagram grow
What this means for your church: I still think Facebook is worth spending time on, however I think the trends are showing that it’s lost the cool factor. If you’re trying to reach older adults, Facebook is still the way to go. If you’re trying to reach young adults, then you need to invest in Snapchat and Instagram.

9 Things I’ve Learned This Year About Digital Strategy and the Church

About a month ago I conducted a mid-year review of my blog, podcast and digital footprint. I did this with the thought that I need to see if was on target with my goals for 2015 and to get an idea of what 2016 was shaping up to look like.  What I walked away with was sense of how 2015 continues to be a big year for churches and the digital world.

9 Things I've Learned This Year About Digital Strategy and the Church

Of course, like anything in life, I walked in 2015 with one set of expectations and instead ended up with a different experience. Unlike in previous years it seems the digital world around me and the church is moving at a faster pace. While 2015 isn’t over, there are a lot things I’ve already learned and I’m still unpacking. Here’s a quick list:

Episode 21: YouTube vs Vimeo, Which One Should You Use?

Welcome to Episode 21 of the Ask Darrel podcast. In this episode, we talk about the differences between YouTube and Vimeo and which one is a good fit for your church.

YouTube vs Vimeo Which One Should You Use?

Today’s question comes from Jordan White:

YouTube… should videos be posted under a user and “user/churchname”? Or a channel linked to a business page?

Social Media Weekly Brief for 8/14/15

Hello everyone! It’s Friday, so welcome to this week’s social media brief. This week, we have stories about Periscope, Instagram ads, and Twitter archives. Plus, next Monday on the Ask Darrel Podcast we’ll talk about setting up a YouTube channel.

Social Media Weekly Brief for 8_14_15

Instagram opens its ad platform as it sets a course to become the king of mobile
What this means for your church: It looks like Instagram ads are going mainstream. However, it looks like it won’t be as easy has Facebook ads, but I imagine that someone will develop an easy to use tool to get your ads placed on Facebook. I’m still curious to see how they’ll work, but I think it’s going to be worth investigating.