Twitter now allows you to accept DMs from anyone — again
One a a personal level, I’m not crazy about this. However, I think this great for churches who need to connect with people or take conversations out of the public sphere.
Everyone loves a good story. Sometimes, we even love the anticipation of waiting for a good story (I’m looking in your direction Star Wars trailer). We’re a society that thrives on storytelling. It’s also an essential part of being a good a church communicator. However, telling a story online? Well that’s not always easy.
For a lot people in church communication, storytelling has taken a backseat to “promotion marketing”. By “promotion marketing”, I’m referring to marketing that is solely based around promoting events or programs. You usually see this on social media when a church’s Twitter feed is mostly filled with “Come join us for (fill in event) here…”.
So how do you move beyond “promotion marketing” to telling stories online? How do you tell stories online? Well, today we’re going to look at example of how to do just that.
Welcome to Episode 4 of the Ask Darrel podcast. In this episode, we talk about how to develop a social media strategy for your church.
Today’s question comes from John Amos:
How did you develop your church’s social media strategy?
How to Use Analytics to Show Social ROI for C-Level Execs
Change the words “C-Level Execs” for “Senior Pastor” and you have some good advice for how to talk about social media to your church leadership.
I’ve got a secret. I love election season. I know for most people, it’s a time of the year that they dread, but for me, it’s like Christmas. The part I love though, is not the politics.
Now I don’t blog about politics. It cuts too close to home for too many people, and there are lot people out there with very definitive points of view who are than glad to share those points of view with on Twitter. I’m not one of them.
So why do I love the election season? Well, in the next 18 months we’re about to see millions of dollars poured into marketing for each candidate. Hours of research will be done to determine how a TV ad should look or what an email subject line should say. The best part is that we get to sit back and watch to see how all these marketing efforts perform.
Every year I want to take a quantum leap in my career skills. One of those skills is social media. To improve these skills, I originally thought I had to sign up for expensive conferences or seminars. However, I’m learning that majority of what I need to know to improve my social media skills can be found on the internet for free.
Free. It’s the word that everyone on a church budget loves to hear. Whether your at a large or small church, you’re always trying to find ways to save some money. But you also want to learn and grow as well, and sometimes that takes money.
However, I think there are plenty of free resources out there that can dramatically help you improve your social media skills without you spending a dime. These resources come in the form of podcasts and blogs, and there are lots to choose from. So in order to help you wade through all the resources out there, I curated the list down to six free resources that I know well help you improve your social media skills.
Welcome to Episode 3 of the Ask Darrel podcast. In this episode, we finish our talk about how to create a social media package for a sermon series.
Today’s question comes from Amanda Akey:
What is the process for creating a social media package for a sermon series or event? What is the starting point; What’s an ideal timeline; what tips & tricks are there; What networks & how?
Easter is like the Super Bowl of Sundays for churches. Weeks of planning and dreaming go into this Easter Sunday. Why? Well, for most churches it’s where they see their largest turnout and an opportunity to introduce the church to new visitors.
However majority of this energy is usually poured into church signage, the worship service and making sure the parking is easy to get in and out of. For the most part, this makes sense. These are things that leave the an immediate impression on your visitors and probably weighs heavily on whether or not they’ll come back.
Of course in recent years we’ve seen a shift to where most churches are starting to take their online presence seriously and while this is welcomed transition, the online presence for Easter for most churches hasn’t changed that much.
I’m an introvert. Despite the fact that I love social media and being connected to others, I prefer working alone. However, I’ve learned that this can make creating and maintaining social media pretty difficult.
When I first came on staff at Brentwood Baptist, I tried to do all the social media by myself. I wrote all the tweets, Facebook updates and created the Instagram posts. At first it seemed to work just fine. However, I ran into three problems.